LeadBI introduces you to the release of new features! Let's find out together:
Here we are, one of the most awaited releases is officially in LeadBI!
You can send automatic SMS, fast and very simply. Enter all variables, such as with automatic emails and send your SMS!!
The automation blocks has been changed to make them more visible and recognizable during the realization and modification.
You can lock the automations up to the date and time chosen and select the goal of the workflow. Two variables that are added to the other functions of marketing automation, make your automations effective.
Don't you know how to create an automation? Click and practice our example!
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Do you have an account on Google Tag Manager?
Did you know that you can add the LeadBI tracking code directly from your GTM platform??
Let's explain how!
You have to do nothing but add a new activator and start the configuration.
Go to the Tags section to add the tracking code. We recommend that you choose a suitable name that connects to the name of the previously inserted activator.
DONE!
For a complete guide visit our help Desk that will follow you step by step. CLICK AND VISIT OUR COMPLETE GUIDE.
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93% of marketers use content marketing to get an increase, often tripled, lead generation.
Automate content for major corporate brands, reduce time issues, and simplify work, allowing even unskilled staff to do a great job and provide customers with optimum content.
This allows staff to work better on content creation and at the same time to distribute them quickly. In short, it reduces manual effort and improves effectiveness.
Automated systems provide discipline and order to content marketing. If you use these tools to cure, share content, and manage feedback and mentions, you'll be on the right track of content marketing for your brand.
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Black Friday is by far the biggest retail day/event of the year.
This means that brands and marketers should be planning well in advance to take advantage of this big date and setting up the right campaigns, workflows, and tools to maximize sales from the holiday traffic.
Marketing automation is one of the best ways to engage with your website traffic and customer base. It allows you to target the right customer at the right time in order to deliver a near personal shopping experience for your customers.
There are the top Black Friday marketing automation scenarios you should include among your marketing strategy.
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We have already explained the advantages of using marketing automation software, today we explain how marketing automation can help companies in building a customer journey map.
What is the customer journey?
Is the path that all of us we do, as customer, to a particular company. A journey that covers from the first contact with the company until the purchase.
To trace the customer journey, we use the customer journey map, a tool that use the touchpoint. To build the customer journey map we need to identify the objectives, our clients target and devise appropriate contact points. After that you have to monitor every step of the way until the purchase.
Knowing the customer journey of its clients is very important for every type of business, according to this it can base strategies and investments.
Marketing automation software with social media can give a big help to the companies.
How?
Expanding such as information of your lead through data in social networks.
How can we find all profiles of our lead?
Marketing automation software that verify and ascertain the presence of public profiles of the leads and tie them to profiles in the platform.
Marketing automation helps to optimize time and develop the correct touchpoint. The use of these software are critical to manage all phases of the purchase path and to interact better all departments.
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Are you interested in marketing automation? Are you a B2B company or a web marketing agency and would like to offer a premium service to your customers but don't know how?
There are two partnership solutions, reseller or sales partner and you can choose the solution that best suits you.
Becoming a reseller you have access to the dashboard for agencies where you can manage all your subaccounts, also thanks to white label, you can enter the domain and user name of your agency. Learn more
With the sales solution partner, you can access to technical resources, support and training. It is an opportunity to work with our clients in an consulting role and it offers to you a number of advantages such as: recurring margins, gain visibility, professional growth, expansion of services and much more.
With the support and training we offer, in both programs, you'll be able to offer effective solutions and advanced to your customers and acquire new ones. Becoming an expert in marketing automation you will enter a new era of web marketing that will take you to increase revenues.
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The Sales Force Automation, refers to business computing platforms of sales support. The SFA systems are not to be confused with marketing automation platforms.
The difference between the two is so much and serve two completely different jobs:
The Sales Automation takes care of creation, management, organization and approval of content regarding sales, mainly agents exploit this system to facilitate content changes depending on the type of customer.
The Marketing automation (click here to investigate) covers content management and the process of sending emails that lead eventually to the sales process. Different is therefore also the purpose of the two services, while the marketing automation aims to bring to the potential customer your way to the checkout process, the sales automation potentially focuses instead on sale.
With the aim of increasing their productivity performance, more and more companies want to adopt sales force automation solutions that can:
One of the most important features of sales management solutions is definitely being able to adapt and integrate with business management and offer the ability to add new and useful modules at any time built on new corporate business needs.
Sales Automation benefits associated with those of a CRM system allows sales agents to improve their productivity and therefore increase sales and business performance.
SEE ALSO HOW TO INTEGRATE YOUR CRM SOFTWARE WITH MARKETING AUTOMATION
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In recent weeks we have explained what is marketing automation and how it works. However, there are companies that do not know or they aren't sure can apply the marketing automation for their company and their industry.
We want to help you to remove all doubt and uncertainty to prove that marketing automation helps all kinds of sectors and with LeadBI you will bring your business to a new phase of digitization.
If you already use email marketing as a marketing strategy, with marketing automation, you can improve the delivery of your email without the risk of losing potential customers because sending too many undesired email.
No matter what company you work for and what area, with LeadBI you can:
It's also possible:
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What is Remarketing?
Remarketing is a practice of online advertising that builds on previous actions carried out by users on the web. It's based on cookies, uses a simple Javascript anonymous to "follow" the audience across the web.
Enter the javascript code into your site, which occurs when you activate a campaign. Whenever a new visitor comes to the site, automatically through this code are released the data to the browser with an anonymous cookie. This cookie allows your remarketing provider to serve ads that can only see people who visited your site.
What happens if we combine it with Marketing Automation?
If we combine Marketing Automation tools with the Re-marketing, the advertisement can be published and well focused, in order to increase the probability of conversion from people who have already visited our website.
With marketing automation you can increases the level of customization remarketing. The level of customization, or real-time personalization, fits our content based on the type of leads that we communicate. The Marketing automation, therefore, is able to profile and track important contact data and choose for them the most suitable type of communication.
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Marketing automation and CRM (Customer Relationship Management) are tools that, used correctly, them increase the business of your brand by converting visitors into buyers.
When a CRM software is integrated with a marketing automation software, the features are bidirectional, meaning that both systems need to interact with each other and if you make a change within the CRM system, the same data is also change within the system of marketing automation and vice versa.
Marketing automation software often have features about email marketing (See LeadBI and all its functionality) that, if integrated with the CRM software, allow you to send targeted emails to contacts already in your database.Without integration existing contacts cannot be inserted in your CRM system, within the marketing automation software, if not manually!
Of course, it is always wise to check your marketing strategy to see whether it is useful so, and if the emails are important to your strategy.
Once integrated it, you can see that the construction processes, implementation and monitoring of the landing pages becomes much easier. By combining the two systems, he has one goal to get faster to finalize the sale of your services.
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