The world of web marketing and email marketing is constantly evolving, today we are explaining why email automation is crucial to your marketing campaigns.
We’ve already explained how to create your own database within LeadBi, once created you have the option to set up just once time the automatic emails, setting the conditions (triggers).
For example, when a new visitor accesses to your site for the first time, you will need to set it up a welcome email and / or other information on your site that the visitors will receive immediately. You can set up various emails for several actions when they access your services pricing page or even on his/her birthday , it can receive a personalized greeting email and maybe with a special offer.
Creating one to one relationships with the user exponentially increases conversion rates!
HOW TO CREATE AUTOMATIC EMAIL WITH LEADBI:
Enter the Email Automation section and click on the button +, choose a name for your email and select the trigger to start automation.
After you choose the trigger, you will come to the page where you can choose all the actions you will need to make your email.
For more information on trigger types, conditions, and actions, please visit our online help page.
We’ve already said that these emails can be customized, but to prevent them of move them into spam, we recommend choosing an interesting object and content, and do not forget to include “call to action“.
In this way you will have more opportunities to bring the visitor back to your website and you can monitor them better.