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HOW TO MAKE AN EFFECTIVE CAMPAIGN WITH SMS MARKETING

 

More and more often, in recent years, we also receive SMS from shops and companies with the intent to sell services and products through SMS marketing campaigns. The text message is a standard technology integrated on all types of phones on the market: everyone can send and receive SMS, regardless of the technology being used. An SMS is instant, the opening rate is 98% and allows you to have a direct and fast relationship with your customers. SMS also attracts marketers for the ability to automate SMS. (See also: how Marketing automation works)     SMS Marketing is a promotional activity, which uses text messages to inform customers about their offers as well as on their products. SMS marketing campaigns are aimed exclusively at customers and contacts who have given their consent to send promotional messages. To emerge with SMS marketing campaigns it is necessary to stand out from competitors with creative, relevant and timely promotion and communication strategies.

THE NOTABLE DIFFERENCES WITH EMAIL MARKETING

Building a list of emails or phone numbers properly is tiring and very often expensive, but it is the only way to ensure value results and avoid problems with both the law and spam filters. We have already explained the use and convenience of automated emails, we explain what are some of the great differences between email marketing and SMS marketing.

  • The email address is a ‘talking data‘: by analyzing the associated domain we can have different information (whether we have a work email, a free box, or an associated site) and we can get information like your first and last name; , in some cases corporate role. With the simple phone number we do not have access to all this data. Every email sent must contain a clear reference to the possibility of canceling the registration, better if handled directly with a link and an automated procedure. This allows you to avoid classification as spam and to make our submissions effective.
  • Unsubscribe from an SMS marketing service is never clear: the brevity of the message does not allow the reference to the procedures, which, at best, are deferred to a possible website. It is therefore extremely important that the SMS supplier will provide us with all the tools to handle unsubscribes in the best possible way.
  • The tools provided by the SMS service providers are varied: from the simplest, where you can decide the mailing lists, up to the most sophisticated services, which provide the creation of landing pages, automatic autoresponders etc. Email is a much more structured communication tool than the SMS. With years it has consistently refined. The ability to insert texts, images, and links makes it a versatile and reliable leader for loyalty and lead conversion.
  • Spam filters play a key role in email marketing: it is necessary to send relevant and interesting messages to the right people, so that they will open them. An unopened email, unsubscribe or spam reporting negatively affects the company’s deliverabilty. in SMS marketing the phenomena of wild Spam are contained because of the high cost of the medium.

 

LeadB with its new release has added the ability to send automatic SMS, as easily as when sending an automatic email!
With the addition of this feature, LeadBI is getting closer to the needs of each customer.

 

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TRACK YOUR LINKS WITH LEADBI HELPER

 

LeadBI_Helper

LeadBI Helper is the perfect extension for anyone who wants to create and track their links without having to open the LeadBI application every time.

How does that work?

 

Enter the link you want to track, along with the email and the recipient's name.
If you use other email marketing software, you have the option to use the integrations already within the detention (Mailchimp, AWeber, ConstantContact, GetResponse, SendinBlue). If you use another application, you can integrate it manually (click here to see how).
You can only track the url of sites that are currently tracked by LeadBI, if you enter a website without the LeadBI tracking code, the extension will not be able to trace it.

 

 

Where to find it and why download it?

LeadBI Helper has been created to be easy and fast, an effective retention, like all the features within the LeadBI platform, and saves time to LeadBI customers.
For more details or to solve problems with the detention, CLICK HERE, you will find a dedicated article in our support area.

 

You can download LEADBI helper here, currently it is only available for the Chrome browser.

 

LEADBI MAKE MARKETING AUTOMATION EASY

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TIPS ON HOW AUTOMATE CONTENT MARKETING AND WHAT ARE THE BENEFITS

 

 

93% of marketers use content marketing to get an increase, often tripled, lead generation.
Automate content for major corporate brands, reduce time issues, and simplify work, allowing even unskilled staff to do a great job and provide customers with optimum content.
This allows staff to work better on content creation and at the same time to distribute them quickly. In short, it reduces manual effort and improves effectiveness.

 

 

Here are some tips for automating your content to the fullest:

 

  1. The blog is at the heart of your content marketing strategy, because users will often have to control content that talks about your product or services. B2B businesses that exploit the blog in the best way, see a weekly increase in traffic and lead generation.
    Notify your subscribers of every new post's newsletter, this helps maximize the ROI of your content marketing.
    Automate your emails to update your books weekly or monthly, updating them with blog content.
    E-mail notification is a way to receive more traffic and get more subscribers to the newsletter.
  2. A great mailing list is your personal community ready to read, share and convert based on what you offer.
  3. Use social media to post your blog updates and reach a broad audience. Take advantage of applications that allow you to publish at the same time in different social networks. This tactic saves time and helps the speed of content distribution.
    These applications allow you to program and automate posts that are added to the queue and are published on the scheduled day and time.
  4. Use tools that allow you to monitor the progress of your posts and notify in real-time any of your business, site, or article listings. Remember to monitor your competitors as well.

Automated systems provide discipline and order to content marketing. If you use these tools to cure, share content, and manage feedback and mentions, you'll be on the right track of content marketing for your brand.

 

LEARN HOW TO AUTOMATE YOUR EMAIL WITH LEADBI

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WHY MARKETING AUTOMATION IS PERFECT FOR BLACK FRIDAY'S WEEK?

 

blackfriday_marketingautomationBlack Friday  is by far the biggest retail day/event of the year.
This means that brands and marketers should be planning well in advance to take advantage of this big date and setting up the right campaigns, workflows, and tools to maximize sales from the holiday traffic.

WHY MARKETING AUTOMATION?

Marketing automation is one of the best ways to engage with your website traffic and customer base. It allows you to target the right customer at the right time in order to deliver a near personal shopping experience for your customers.

There are the top Black Friday marketing automation scenarios you should include among your marketing strategy.

 

Make sure you have a Black Friday - marketing automation plan!
SUBSCRIVE TO LEADBI AND ENJOY THE BEST PLATFORM FOR MARKETING AUTOMATION

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HOW TO USE MARKETING AUTOMATION IN THE CUSTOMER JOURNEY MAP

 

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We have already explained the advantages of using marketing automation software, today we explain how marketing automation can help companies in building a customer journey map.

What is the customer journey?
Is the path that all of us we do, as customer, to a particular company. A journey that covers from the first contact with the company until the purchase.

To trace the customer journey, we use the customer journey map, a tool that use the touchpoint. To build the customer journey map we need to identify the objectives, our clients target and devise appropriate contact points. After that you have to monitor every step of the way until the purchase.

Knowing the customer journey of its clients is very important for every type of business, according to this it can base strategies and investments.

Marketing automation software with social media can give a big help to the companies.

How?

Expanding such as information of your lead through data in social networks.

How can we find all profiles of our lead?

Marketing automation software that verify and ascertain the presence of public profiles of the leads and tie them to profiles in the platform.
Marketing automation helps to optimize time and develop the correct touchpoint. The use of these software are critical to manage all phases of the purchase path and to interact better all departments.

 

VIEW ALL LEADBI'S FUNCTIONS
MAKE MARKETING AUTOMATION EASY!

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THREE NEW FEATURES IN LEADBI

 

From today insert a contact single in LeadBI is a breeze, thanks to the addition of the feature "Add Contact", which you will find in the section visitors – contacts – add contacts.
This new update will make it easier to add contacts without having to import a csv file.
It was further improved the Contacts tab where you can monitor or edit every single contact, or import new.

Another feature released is the seo scoring that will allow LeadBI to do an SEO analysis of your website and give it a rating. You will find score and analysis within the tab "Seo Analytics"

 

 

 

TO FIND OUT MORE CLICK HERE

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7 RULES FOR A STARTUP

 

BUILD A SIMPLE SYSTEMRULES_STARTUP

Build a simple system that makes you free to create an awesome job! The system type of which we speak is, the whole process that there is before every publication, every release and every advertisement.This process will help and support the marketing and sales team in their ideas and in their creations.After the ideas, we need appropriate tools to develop their ideas and their work. Be sure to use tools that work well with each other, working together.
THE SECRET OF THE SUCCESS OF SOME CONTENT IN NETWORK MARKETING, IT'S THE PROCESS.

 

BUILD YOUR PAGES CONTENT MENTALLY

Imagine that inside your website, every page is a landing page, the trick is to think of the main goal of each page in terms of business. Highlight actions that every visitor should do when he steps on a given page, bring the visitor directly in front of the goal.

 

DEFINE GOALS

The main goal of any business, is to sell a service or product. Close a deal! But we must think of a secondary goal, no less important, such as requesting a Demo. You have to create multiple secondary targets for the growth of a startup and achieve these goals daily so that you more easily, calmly and with fewer disappointments to the main goal.

 

OPTIMIZE THE PROCESSES

One of the main features of startups launched recently, with a few employees, is being fast. The content are not endorsed by more employees and are not lost during the day, don't wait. There is independence!

 

BUILD RELATIONS WITH EXPERTS

Marketers must know and be an expert and become it. Learn as much as possible and where you cannot learn at 100%, you seek the assistance of an expert who can help you.

 

FORGET PERFECTION AND CONTINUALLY IMPROVES

Use your own limits and get an advantage! Forget the content perfect, perfect and perfect startup team. Learn mistake after mistake, picked up the tips of your readers and your customers. Every day put your ideas on the net and you see the results, how and what to improve.

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DISCOVER THE POSSIBILITIES OF PARTNERSHIP WITH LEADBI

 

Are you interested in marketing automation? Are you a B2B company or a web marketing agency and would like to offer a premium service to your customers but don't know how?

LeadBI got it!

There are two partnership solutions, reseller or sales partner and you can choose the solution that best suits you.
Becoming a reseller you have access to the dashboard for agencies where you can manage all your subaccounts, also thanks to white label, you can enter the domain and user name of your agency. Learn more
With the sales solution partner, you can access to technical resources, support and training. It is an opportunity to work with our clients in an consulting role and it offers to you a number of advantages such as: recurring margins, gain visibility, professional growth, expansion of services and much more.

What are you waiting for?

With the support and training we offer, in both programs, you'll be able to offer effective solutions and advanced to your customers and acquire new ones. Becoming an expert in marketing automation you will enter a new era of web marketing that will take you to increase revenues.


CLICK HERE AND JOIN LEADBI

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SALES FORCE AUTOMATION
How it works?

 

team_sales

The Sales Force Automation, refers to business computing platforms of sales support. The SFA systems are not to be confused with marketing automation platforms.
The difference between the two is so much and serve two completely different jobs:
The Sales Automation takes care of creation, management, organization and approval of content regarding sales, mainly agents exploit this system to facilitate content changes depending on the type of customer.

The Marketing automation (click here to investigate) covers content management and the process of sending emails that lead eventually to the sales process. Different is therefore also the purpose of the two services, while the marketing automation aims to bring to the potential customer your way to the checkout process, the sales automation potentially focuses instead on sale.

https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAATeAAAAJGU4ZmRkNWM1LTdhNGQtNDhmNy04ZjRlLWQyYzYwYjViM2NlMA.jpg

With the aim of increasing their productivity performance, more and more companies want to adopt sales force automation solutions that can:

One of the most important features of sales management solutions is definitely being able to adapt and integrate with business management and offer the ability to add new and useful modules at any time built on new corporate business needs.
Sales Automation benefits associated with those of a CRM system allows sales agents to improve their productivity and therefore increase sales and business performance.

 

SEE ALSO HOW TO INTEGRATE YOUR CRM SOFTWARE WITH MARKETING AUTOMATION

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DISCOVER THE NEW BUILDER FOR LEADBI FORMS & POP-UP OF LEADBI

 

opt_inf_form

LeadBI presents you the new builder for creating forms & pop-up. You'll find a totally different format, more complete and creative!
You can choose between different types of widgets:

With the new Drag & Drop, you are free to customize the style of your Form & Pop up as you like. Be creative!!
More news!! With this update, you have multiple settings to create in the best way your form.
Now you can:

 

For more details, contact our Help Desk! Click here

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