With the opening of new offices in South Africa, LeadBI becomes more and more international.A new synergy, an important partner in the digital world that opens the doors to new market segments. This new international focus allows us to reach new customer targets with a direct presence in the reference market and therefore the possibility of offering our services and assistance in an increasingly timely and localized manner.
This strategic collaboration has the name of Shaun Swanepoel, an important name in the international email marketing and in the automation market, with his 12 years of experience for leader companies in email marketing service such as GraphicMail and TotalSend.
Shaun witnesses in South Africa what has been an important change in the world of email marketing, namely the succession of a lot of small competitors, providers of bulk mailing services who do not give the right attention to the customer.
And this is precisely what is happening in the rest of the world, the incoming of an increasingly target and customized approach. And that's exactly what we do with our idea and our system. And Shaun got it right.
He knows the LeadBI world thanks to our founder Nicolò and keeps in contact with him over the years and when the time is right for both, LeadBI South Africa is born, LeadBI's second international partner.
Mr. Swanepoel says about us: “One thing can be said about Italians and South Africans, they bargain hard but in the end, they share a lot of common values in what they want in life!”
Because even if many kilometers away, LeadBI South Africa is always next to us, in the evolutions that our world lives every day, in the change that digital imposes on our activities and in the attention we place in the care of our customers and in the partnership that we manage to establish with them, day by day, evolution after evolution. Even in South Africa.
Visit the website: https://www.leadbi.co.za
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If you have a lot of contacts associated to more than one tag, or if you wish to find a set of leads using a more complex filter, you can easily change the filter logic between AND and OR in the Leads section of your account
With the AND logic, you will find only the contacts having ALL the tags you entered in the search filter.
Example:if you enter the tags “client” and “active” in the search filter, with the AND logic you will find only contacts having BOTH these tags in their profile.
With the OR logic, you will find the contacts having AT LEAST ONE of the tags you entered in the search filter
Example: if you enter the tags “client” and “active” in the search filter, with the OR logic you will find every contact having only the tag “client”, only the tag “active”, or both these tags.
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LeadBI srl - Via Martiri VI Ottobre 48 - 66034 Lanciano (Italy) | VAT: 02678360690
Ogni volta che un utente decide di interagire con il tuo brand, ti mette a disposizione tutta una serie di informazioni in merito ai suoi gusti e alle sue necessità. Puoi utilizzare questi dati per migliorare i contenuti del tuo sito web ed ottimizzare il copy del tuo sito web secondo quelle che sono le necessità del tuo pubblico.
Ma all'atto pratico, come puoi usare efficacemente i dati che hai a disposizione per migliorare il tuo content?
E' esattamente quello che andremo a vedere.
Prima di utilizzare al meglio i dati a tua disposizione, devi ovviamente avere in piedi una strategia per raccogliere i dati dei tuoi clienti.Esistono diverse strategie per attirare l'utenza e convincerla a rilasciarti le proprie informazioni: uno dei metodi più comuni ed efficaci è quello di offrire qualcosa di valore in cambio, ovvero il famoso Lead Magnet.
Abbiamo approfondito il discorso in merito ai Lead Magnet in un precedente articolo del blog, assieme ad approfondimenti sull'utilizzo efficace di una Landing page e sull'importanza della marketing automation in una strategia omnichannel.
Con i dati a tua disposizione puoi capire quali contenuti hanno un maggiore tasso di coinvolgimento. Quali sono gli argomenti che attraggono ed interessano maggiormente al tuo pubblico? Quali sono i contenuti dove gli utenti sembrano abbandonare il tuo sito?
Analizzare i dati significa anche conoscere quali sono i contenuti da evitare, o da trattare in maniera marginale.
Esistono molti metodi diversi per diffondere informazioni: puoi utilizzare testo e immagini, produrre infografiche, creare video e tutorial, organizzare webinar e così via. Con i dati a tua disposizione puoi puoi capire quale tipologia di contentuto fa meglio breccia tra il tuo pubblico, e regolare le tue strategie di marketing future.
Analizzare i dati dei tuoi utenti significa anche trovare gli orari in cui si verificano il maggior numero di impression, interazioni e condivisioni. Tenere conto di questo genere di dati è fondamentale per creare una strategia di pubblicazione efficace.
Allo stesso modo, analizzare i dati sulla provenienza geografica dei tuoi utenti può essere fondamentale nel caso in cui tu voglia rivolgerti a clienti di una nicchia ben definita geograficamente.
Questi sono solo alcuni dei metodi in cui è possibile fare leva sui dati a tua disposizione per migliorare il tuo content, ottimizzare la tua strategia di marketing, circoscrivere o ampliare il raggio di utenti che vuoi raggiungere con ogni tipologia di contenuto. Usare il customer data nel modo giusto porterà il tuo brand a crescere, con risultati misurabili, in maniera sempre più efficace,
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From today is available the new feature Lead Bots that allows you to get a virtual customer to your visitors, simulating a live chat and setting a series of questions for your Lead.
The thank you message is already set up and you can edit it.
The widget appears when a Lead visit your website, and you can decide in which page show it through the chat bot settings.
Automations: You can clone your email automations. In this way will be easy creating a similar one and maybe making changes if you need;
Users: You can give permissions to the users;
CRM: You can insert a deal from the tab Contacts, that will be added directly on CRM Pipeline feature;
Opt-In-Forms: They are improved opt-in-forms. In particular it is improved the native form building, the relative field selector and their editing.
Other updates: It is improved the ticket support management and bulk contacts; it is improved the send email select html template; they are improved filters SDK API and browser caching.
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From today is available the "Reseller Badge" Release for agencies. Becoming Reseller you will receive the badge to add on your website, in the agency console, that will certify your specialization using LeadBI.
The Certification is an opportunity to expand your business and to receive a high level of training and consulting on the platform and marketing automation.
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We released a new amazing feature: Sales Form
with that new feature you can create customized form and fill that also by the same browser, in that web form the tracking will be disabled by default.
When is useful that form: for example you can display in a tablet the Sales Form during an expo and allow the visitors to fill data directly in LeadBI from same browser.
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We had Publish our new channel for Check the ChangeLog of LeadBI:
Stay tuned!
https://headwayapp.co/leadbi-changelog
Here you will find the list of features that LeadBI has implemented within the marketing automation platform, to be compliant with GDPR.
The new features are:
In the following link you will find the two forms to be completed to request the permanent elimination of the account from the LeadBI platform and the dedicated form to request the report of the data of a specific account.
To make the requests, use the e-mail of the subscription to the LeadBI plan and consent to the collection of personal data.
To delete an individual contact go to the visitor section and search for the interested contact, click on the button 
on the right and click on "Delete Contact".
To start downloading a contact data, enter the visitor section and click the button on the right. Click on "Download Data" and you will get the file with the data concerning the interested contact.
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Identify and monitor customers within your e-commerce! Now you can do it with the new LeadBI integration for WooCommerce!
LeadBI allows you to follow all visitors on your site on the platform, you can monitor the most viewed pages and the most clicked products. Get more customers and increase sales using LeadBI automated services.
Once you have quickly integrated LeadBI to the WooCommerce plugin, you will be able to view all the data in the dedicated dashboard.
Two specific automations have been added to the LeadBI platform for you!
Enter the platform and click on "Automations" in the menu on the left. Then create a new automation by clicking the button + on the right and click on the "Trigger" item.
You will find the two actions that will be useful for your e-commerce:
Click on New Shopping Cart to create an automation that sends an automatic e-mail to the user who has left, for example, the products in the cart for more than 5 days. You can use this action to remember, solicit and invite the user to purchase.
Click on New Shop Order to thank the customer of the purchase made.
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In this article we will explain how LeadBI will meet these requirements and the relevant impacts for our users and their customers. We will also give you some tips to better prepare you for this great change of rules.
LeadBI has been working for several months to be in full compliance with the new regulation by the deadline of May 25, 2018. As a LeadBI customer, it’s important to understand how GDPR affects you and your use of the LeadBI platform services .
Please note that LeadBI provides this information for informational purposes only and should not be relied upon as legal advice. We encourage you to consult with legal advisors and other professionals to fully understand how the GDPR applies to your organization and businesses.
The GDPR, General Data Protection Regulation, is a regulation on the privacy of the European Union that will come into force on 25 May 2018. It’s a general regulation that applies to all organizations that offer goods and services in Europe, regardless of the fact that the organization is in Europe or not. The regulation therefore applies essentially to all organizations with a website that interacts with European residents.
The GDPR is direct to all those who have a website that collects or processes personal data of residents in the EU. The new regulation will be applied to all the subjects that process personal data, indistinctly from the working sector, type of company, subject or not for profit, with or without headquarters within the European Union.
All European citizens, thanks to the GDPR, will get new rights. The goals concern:
The new rights exercisable by citizens are:
Right of rectification: Individuals may request that their information be updated or corrected.
Right to be forgotten: Individuals can request that their information be permanently deleted.
Right of portability: individuals can request the transfer of their information to another organization.
Right to object: People may try to prohibit certain uses of their personal data.
Right of access: Individuals have the right to know what personal data has been collected about them and how they are used.
The GDPR requires that people be provided with transparent information on how their personal data will be processed, including the specific purpose for data collection, the duration of data processing and other details.
Furthermore, it’s mandatory to establish data retention times. There are currently no binding indications. The legislation confines itself to saying that personal data should be adequate, relevant and limited to what is necessary for the purposes of their processing.
For this reason you must ensure that the retention period of personal data is limited to the minimum necessary.
In case of illegality and failure to comply with the new rules, individuals and companies may be subject to fines ranging from 2% to 4% of revenue and up to 20 million euro for the most serious infringements.
The consent to the processing of personal data must be given freely in the form of a clear affirmative action.
Passive opt-in (for example: pre-selected consent) will be prohibited. The only form of consent approved is the Opt-in.
The Opt-in is the process in which contact freely and voluntarily gives the affirmative consent to the processing of personal data.
This means that you can only legally use lists that are 100% opt-in and only if you can show that these contacts have actually given their consent.
It’s advisable to use the double opt-in as a form of consent to have a clear and safe consent.
So, the GDPR requires that a person provide informed and affirmative consent for any manner in which their personal data will be collected, used and processed. This means that you will need to enter further consent statements on your forms and websites and you will not be able to collect, use or process personal data until the individual has given that consent. You will not be able to rely on pre-crossed boxes, silence or inactivity as a basis for consent. You can use the data only for the treatment modalities expressed in the consent, otherwise you will have to ask for a new consent for a different use of the data.
If you use cookies to uniquely identify a device or the person using that device, it is now considered as personal data in GDPR.
This means that cookies used for analysis, advertising and functional services such as surveys and chat tools are at risk of non-compliance under the GDPR.
They are not prohibited by the GDPR. However, if consent cannot be demonstrated on an individual basis, there is a risk of non-compliance.
If you can show that your company has a legal basis to collect and process the data in question, you can continue to do so.
Soon the “'cookie law” will be updated and aligned to the GDPR.
There are important changes to be addressed also to the Marketing Automation:
All service providers by Marketing Automation, including LeadBI, are already at work for months to apply all the changes needed to comply with the new rules.
The Marketers highlighted three points in favor of the Marketing Automation softwares that show an easy achievement of GDPR compliance with the use of MA software, they are:ù
Using your Marketing Automation platform to create an email preference, you will help your customers with the choice of information to receive, making the process intuitive and simple.
Allowing customers to manage their email preferences leads to an advantage on both sides, you will make the customers more satisfied that will lead to greater trust in you or towards the company. This greater freedom of the client leads to an increase in opening rates and refines the segmentation process.
When customer data is centralized in a marketing automation platform, you can easily analyze and adapt it for GDPR compliance. Within the platform, reviewing the information you collect, organize and segment it helps you determine which ones are compliant with GDPR standards and how to proceed.
The GDPR offers European citizens the opportunity to change their mind about consent at any time and have the right to change their consent or revoke it at any time.
Be sure to create separate and updated authorization lists based on changes made by the customer or revocation request.
Thanks to the multiple functions of the Marketing Automation platforms (Click and see here), you can build or integrate modules that comply with the new privacy standards, adding opt-in fields describing how to use the data.
As a LeadBI customer, GDPR guarantees more protection and privacy rights. We will be ready to comply with these regulations and to handle requests from the user in such a way as to be in complete conformity.
Right of rectification:You can change your account information at any time via the LeadBI account settings. You can also contact us directly to edit or update your information.
Right to be forgotten: You can cancel and close the LeadBI account at any time. After receiving a cancellation request, we will permanently delete your account and all data associated with it within 30 days of receiving the request.
Rights of portability: if requested, we will export your data so that it can be transferred to third parties.
Right to object: At any time, you can oppose (via opt out) your personal data used for specific purposes. (For example direct marketing, research, etc.)
Right of access: We apply total transparency on the use and processing of data. You can refer to our Privacy Policy for information on what data is collected and how this data is used. You can contact us at any time if you wish to ask further questions about your data and how we are using them. When we make additional changes to our Terms of Service, we will send you an update to review and sign.
We are working on the latest updates that will make the platform compliant with the new regulation and perfectly safe for our customers.
The new rules of GDPR are also apply to your customers. The LeadBI GDPR compliance program will help you meet the demands you receive from your customers.
We recommend the use of the double opt-in which guarantees that you are complying with the affirmative informed consent requirement to use the e-mail addresses of your contacts and other contact information to send them messages in the future. Click here to view the guide on creating opt-in forms.
The right of rectification is a fundamental part of the GDPR, which allows a contact to update and correct the information. With LeadBI it is very easy to find your profile contacts and proceed to modify or update it. Click here to access the guide.
The right to portability and the right of access both require the possibility of exporting individual contacts. With LeadBI you can easily and quickly export every contact. Click here to view a guide on how to export the desired contact.
You will need to clarify how you will use the personal data that you collect in the activation consent forms. You can use LeadBI modules with the ability to use HTML blocks. We recommend that you seek advice from a qualified legal professional before publishing your consent request for greater compliance security.
The intent of GDPR is to protect the privacy of residents in the EU. Following the guidelines of this regulation, it is recommended to delete personal data that are no longer necessary or inactive. You can choose to delete inactive or unregistered contacts rather than keeping them in your account.
These are our useful information to help you prepare as a LeadBI customer, but the GDPR guidelines are expansive and most likely influence other aspects of your business. We recommend that you contact a qualified legal counsel to understand the full impact of the GDPR on your business.
With GDPR taking effect May 25, 2018, we want to assure our users that we will be fully compliant with the regulation.
Disclaimer: This document is not legal advice. It's only meant to provide general information on GDPR.
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