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AWARDS leadbi

 

We are proud to announce that our LeadBI software has won the two major Finances Online awards: Rising Star Award and Great User Experience Award.

 

Finances Online, a software review platform, has reviewed LeadBI in detail and rated us with a score of 8.0. They also included us in the list of popular marketing software tools. Their team describes LeadBi as a quality, effective, intuitive and one of the best marketing automation software solutions with highly useful features, particularly its customized plan for resellers.They also complement our low-cost software, the ability to use all the features for 30 days free and the ability to book a DEMO aided by our expert reps.

AWARDS

 

READ LEADBI REVIEW HERE

 

Finances Online helps users make an informed decision before purchasing marketing automation software, including describing how the features of LeadBI can benefit users.
You will also be able to match our software with a competitor using Finances Online’s comparison platform. Likewise, you can view our plans with detailed explanations (for more details, click here).

 

If you want to acquire new promising leads for your sales, click here for a DEMO.

 

 

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INBOUND AND OUTBOUND MARKETING

what they are and how differentiate them

Inbound and outbound marketing are two concepts that are in marketing for many years and are part of the everyday marketers. Even today, though, it is hard to understand the true meaning of these concepts and their difference.
Outbound marketing is the set of all marketing techniques, which have as their sole goal find new customers. Leverages tools like means as telemarketing, radio, email, Campaign Ads, print advertising, banner campaigns and newsletters. Over the years, the users have shown little interest and annoyance towards brands that use these techniques.

Monitor the data and results with the outbound marketing is very difficult and you do not have precise data. In addition, the outbound marketing takes a large part of the budget for many marketing agencies and presents three important problems:

  1. Difficulty of detecting the return on investment (ROI);
  2. Users activate different techniques of block to not be annoyed;

A high cost and low yield.

outbound_mktIn outbound marketing success builds on the simplicity of the message they receive customers and on the amount of times it is repeated. Not surprisingly then, there is a greater and ever-increasing use of inbound marketing.

Inbound marketing is the process that generates interest in your brand, which is achieved thanks to the relevance of your content and attract potential customers.It's a strategy that deals to attract users ' attention on the web by generating valuable content and effective campaigns.
Inbound marketing helps increase: the traffic on your website, sales, customer trust and lead generation.

It is a process which is divided into four parts:

  1. attraction only to interested users;
  2. conversion from visitor to lead;
  3. closing of the deal in a positive way;
  4. customer loyalty.

There are many benefits with the inbound marketing:

  1. It creates brand awareness.Your company must be present in the main topic, that is, when the user makes a search by sector or product/service and inbound marketing helps you to do so.
  2. It builds relationships, because the content you create on a daily basis establish a direct relationship with customers that allow you to provide insights, suggestions and answers to their questions. This way you will be an authoritative source in your industry and the buyer will remember you the moment you decide to make the purchase.
  3. Lead generation, because inbound marketing will improve the quality of your leads.

LEARN HOW LEADBI'S SOFTWARE IMPROVE YOUR MARKETING STRATEGY. DON'T MISS LEADS!

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THE REMARKETING
What happens if we combine Marketing Automation and Remarketing?

 

What is Remarketing?
Remarketing is a practice of online advertising that builds on previous actions carried out by users on the web. It's based on cookies, uses a simple Javascript anonymous to "follow" the audience across the web.
Enter the javascript code into your site, which occurs when you activate a campaign. Whenever a new visitor comes to the site, automatically through this code are released the data to the browser with an anonymous cookie. This cookie allows your remarketing provider to serve ads that can only see people who visited your site.

 

remarketing

 

What happens if we combine it with Marketing Automation?
If we combine Marketing Automation tools with the Re-marketing, the advertisement can be published and well focused, in order to increase the probability of conversion from people who have already visited our website.

With marketing automation you can increases the level of customization remarketing. The level of customization, or real-time personalization, fits our content based on the type of leads that we communicate. The Marketing automation, therefore, is able to profile and track important contact data and choose for them the most suitable type of communication.

 

CHECK OUT ALL THE FEATURES OF LEADBI
Marketing automation made simple!

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MARKETING AUTOMATION AND CRM: WHY DOES INTEGRATION WORK?

 

Marketing automation and CRM (Customer Relationship Management) are tools that, used correctly, them increase the business of your brand by converting visitors into buyers.
When a CRM software is integrated with a marketing automation software, the features are bidirectional, meaning that both systems need to interact with each other and if you make a change within the CRM system, the same data is also change within the system of marketing automation and vice versa.

Marketing automation software often have features about email marketing (See LeadBI and all its functionality) that, if integrated with the CRM software, allow you to send targeted emails to contacts already in your database.Without integration existing contacts cannot be inserted in your CRM system, within the marketing automation software, if not manually!

Of course, it is always wise to check your marketing strategy to see whether it is useful so, and if the emails are important to your strategy.

 

SEE HOW TO INTERACT LEADBI WITH YOUR CRM APPLICATION THROUGH APIs

Once integrated it, you can see that the construction processes, implementation and monitoring of the landing pages becomes much easier. By combining the two systems, he has one goal to get faster to finalize the sale of your services.

 

SEE ALSO: MARKETING AUTOMATION CON LEADBI

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MARKETING AUTOMATION AND SOCIAL MEDIA

The winning team

 

Marketing automation and social media are two potentially winning tools for your business. There are still many companies that have to approach with social media and marketing automation, losing the opportunity to generate so many new contacts and thus sales opportunities.

Today we explain how this relationship works and how to make profits.

We've already explained what is marketing automation (click here) and how it works. But let's step back: When a user becomes aware of your product, service and website through google, for example, it look for your website for information about you and your products.
So start tracking your automation system and begin sending it welcome emails, information etc. The user to get to know you better and look for reviews, information, and other feeds from other users will search you on social media like Facebook, at that specific moment you will benefit from social media to interact with your leads.

 

Don't hesitate to answer at the request of your contacts

 

social mediaBy continuing to receive emails, get social feedback about your products, and if you have a community on Facebook, for example, by participating in relevant discussions with other users, your interest in buying and your brand grows more and more! Precisely in these cases where the potential customer not only has a strong interest in your products but has also begun a knowledge and relationship with your brand, you can buy his trust with special offers and custom resources that will take you to the purchase of your product and follow your company in the future.
This is how it will be born a relationship of trust and satisfaction between the customer and you who leads to future purchases.

 

FOLLOW LEADBI ON FACEBOOK, TWITTER AND LINKEDIN
MARKETING AUTOMATION MADE SIMPLE!


DOWNLOAD HERE THE NEW LEADBI PLUGIN FOR WORDPRESS

 

 

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DISCOVER THE NEW TEMPLATES AND MAKE YOUR EMAIL MORE CHARMING

Get a touch of style to your email marketing campaigns!

 

Choose from 20 templates that are best suited to the kind of email you are sending, you can edit it quickly! Very easy!
With LeadBi's Drag & Drop builder it's really easy to create or edit a template, insert content, and make your own unique emails. Read here for a complete guide on how to use it.

What you can find:

tempates for marketing and sales;
custom templates for birthdays and important dates;
templates with countdown;
templates to showcase your portfolio;
and much more...

 

 ALL THE TEMPLATES HERE

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 LEADBI PLUGIN FOR WORDPRESS

 

plugin wordpress

Download our new plugin for WordPress, it allows existing LeadBI customers and trial users to install automatically the LeadBI tracking code on their existing WordPress blogs and websites.


DOWNLOAD HERE

HOW TO INSTALL:
use the WordPress Admin Console

Go to your dashboard, click on “Plugins” in the left sidebar and click on "add new plugin";
Search for "LeadBi" and install it;
Click on LeadBi Menu and Login;
select the website from LeadBi Platform and connect.

Done!

More simplified, more efficient, more practical.

leadbi

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EMAIL AUTOMATION

 

The world of web marketing and email marketing is constantly evolving, today we are explaining why email automation is crucial to your marketing campaigns.

We've already explained how to create your own database within LeadBi, once created you have the option to set up just once time the automatic emails, setting the conditions (triggers).
For example, when a new visitor accesses to your site for the first time, you will need to set it up a welcome email and / or other information on your site that the visitors will receive immediately. You can set up various emails for several actions when they access your services pricing page or even on his/her birthday , it can receive a personalized greeting email and maybe with a special offer.
Creating one to one relationships with the user exponentially increases conversion rates!

 

HOW TO CREATE AUTOMATIC EMAIL WITH LEADBI:

Enter the Email Automation section and click on the button +, choose a name for your email and select the trigger to start automation.
After you choose the trigger, you will come to the page where you can choose all the actions you will need to make your email.

For more information on trigger types, conditions, and actions, please visit our online help page.

 

 

We've already said that these emails can be customized, but to prevent them of move them into spam, we recommend choosing an interesting object and content, and do not forget to include "call to action".
In this way you will have more opportunities to bring the visitor back to your website and you can monitor them better.

 

CLICK HERE TO READ THE ARTICLE ABOUT MARKETING AUTOMATION

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INTEGRATION WITH CRM & EMAIL MARKETING

 

Leadbi integrates with the tools you are already using. Add Lead you your CRM or within your favorite email marketing platform.

 

In LeadBi you can add a custom SMTP server or link a MailChimp account to synchronize your contact lists.
LeadBi also integrats with your current email marketing service and lets you see subscriber's action after they check emails. One a contact is identified, all visits are associated with the email address.

CRM

Custom Releationship Manager is used to locate and manage the profiles of acquired and potential customers, so as to develop activities and strategies that help capture new customers and maximize profits on loyal customers by trying to understand their needs and expectations.

Some popular CRM

SALESFORCE
Saleforce is a service CRM divided into several categoies related to sales, assistence, marketing, communities and analytics apps.

PIPEDRIVE
Service CRM for small and medium enterprises.

After you link LeadBi to a MailChimp account, you will be able to import a MailChimp list directy, without having to create a csv file.

IF YOU NEED HELP CLICK HERE

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LeadBI srl - Via Martiri VI Ottobre 48 - 66034 Lanciano (Italy) | VAT: 02678360690

Making a new email campaign with LeadBi is easy and fast!!

 

There are so many platforms that offer services to create email marketing campaigns, but they are often difficult to use.
Let’s explain to you today how to create an e-mail campaign in a few easy steps through LeadBi! Our team works day after day to offer you intuitive, efficient and fast services!

LET’S START

Open the “Campaign” tab and the dashboard of the email campaign will appear, here you can see the data for your email campaigns. Click + and create your campaign.
Once created, you can see the Setup screen where you can choose to change your campaign name, email address, sender name and email and you can add a different email address from the email address of the sender.

Last but not least, we have the TAGs.

Thanks to the use of tags, you can split your contacts, add all the tags you need, and it is the only type of filter that can be added several times.
Then go to the Build section to create your email campaign with our Drag editor, If you need help, please look at Email Template Guide.

You have the possibility to resume templates already built and used for other email campaigns, change the text and the game is done!

You have almost arrived at the conclusion! Once you’ve saved your email, go to the Existing Contacts tab where you can easily find the necessary contacts by applying the various filters: through the tag, through the contacts of an old email you’ve selected, through the contacts that clicked in the link of a specific campaign email already made. You can also filter by country and city you select.

Now you can import contacts from an external source !!
Just click CSV Import on the Imported Contacts tab, configure the settings, and click Finish. (Discover new release updates, importing contacts has never been easier)

Beyond to importing contacts you can enter all the information you have on them.
You can import a list from MailChimp (Discover LeadBi Integrations)

All you have to do is check all the information and send it.

You have created your own email campaign! Simple not?

 

For any doubt or uncertainty check out the help section with all the FAQs you need, click here. Or send us a ticket HERE!

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LeadBI

Email Marketing, Landing page, CTA, Subscription Forms, Lead scoring, Profilation, Automations and much more…
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