Marketing automation and social media are two potentially winning tools for your business. There are still many companies that have to approach with social media and marketing automation, losing the opportunity to generate so many new contacts and thus sales opportunities.
Today we explain how this relationship works and how to make profits.
We've already explained what is marketing automation (click here) and how it works. But let's step back: When a user becomes aware of your product, service and website through google, for example, it look for your website for information about you and your products.
So start tracking your automation system and begin sending it welcome emails, information etc. The user to get to know you better and look for reviews, information, and other feeds from other users will search you on social media like Facebook, at that specific moment you will benefit from social media to interact with your leads.
Don't hesitate to answer at the request of your contacts
By continuing to receive emails, get social feedback about your products, and if you have a community on Facebook, for example, by participating in relevant discussions with other users, your interest in buying and your brand grows more and more! Precisely in these cases where the potential customer not only has a strong interest in your products but has also begun a knowledge and relationship with your brand, you can buy his trust with special offers and custom resources that will take you to the purchase of your product and follow your company in the future.
This is how it will be born a relationship of trust and satisfaction between the customer and you who leads to future purchases.
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Choose from 20 templates that are best suited to the kind of email you are sending, you can edit it quickly! Very easy!
With LeadBi's Drag & Drop builder it's really easy to create or edit a template, insert content, and make your own unique emails. Read here for a complete guide on how to use it.
What you can find:
tempates for marketing and sales;
custom templates for birthdays and important dates;
templates with countdown;
templates to showcase your portfolio;
and much more...
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Download our new plugin for WordPress, it allows existing LeadBI customers and trial users to install automatically the LeadBI tracking code on their existing WordPress blogs and websites.
HOW TO INSTALL:
use the WordPress Admin Console
Go to your dashboard, click on “Plugins” in the left sidebar and click on "add new plugin";
Search for "LeadBi" and install it;
Click on LeadBi Menu and Login;
select the website from LeadBi Platform and connect.
Done!
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The world of web marketing and email marketing is constantly evolving, today we are explaining why email automation is crucial to your marketing campaigns.
We've already explained how to create your own database within LeadBi, once created you have the option to set up just once time the automatic emails, setting the conditions (triggers).
For example, when a new visitor accesses to your site for the first time, you will need to set it up a welcome email and / or other information on your site that the visitors will receive immediately. You can set up various emails for several actions when they access your services pricing page or even on his/her birthday , it can receive a personalized greeting email and maybe with a special offer.
Creating one to one relationships with the user exponentially increases conversion rates!
Enter the Email Automation section and click on the button +, choose a name for your email and select the trigger to start automation.
After you choose the trigger, you will come to the page where you can choose all the actions you will need to make your email.
For more information on trigger types, conditions, and actions, please visit our online help page.
We've already said that these emails can be customized, but to prevent them of move them into spam, we recommend choosing an interesting object and content, and do not forget to include "call to action".
In this way you will have more opportunities to bring the visitor back to your website and you can monitor them better.
CLICK HERE TO READ THE ARTICLE ABOUT MARKETING AUTOMATION
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There are so many platforms that offer services to create email marketing campaigns, but they are often difficult to use.
Let’s explain to you today how to create an e-mail campaign in a few easy steps through LeadBi! Our team works day after day to offer you intuitive, efficient and fast services!
Open the “Campaign” tab and the dashboard of the email campaign will appear, here you can see the data for your email campaigns. Click + and create your campaign.
Once created, you can see the Setup screen where you can choose to change your campaign name, email address, sender name and email and you can add a different email address from the email address of the sender.
Last but not least, we have the TAGs.
Thanks to the use of tags, you can split your contacts, add all the tags you need, and it is the only type of filter that can be added several times.
Then go to the Build section to create your email campaign with our Drag editor, If you need help, please look at Email Template Guide.
You have the possibility to resume templates already built and used for other email campaigns, change the text and the game is done!
You have almost arrived at the conclusion! Once you’ve saved your email, go to the Existing Contacts tab where you can easily find the necessary contacts by applying the various filters: through the tag, through the contacts of an old email you’ve selected, through the contacts that clicked in the link of a specific campaign email already made. You can also filter by country and city you select.
Now you can import contacts from an external source !!
Just click CSV Import on the Imported Contacts tab, configure the settings, and click Finish. (Discover new release updates, importing contacts has never been easier)
Beyond to importing contacts you can enter all the information you have on them.
You can import a list from MailChimp (Discover LeadBi Integrations)
All you have to do is check all the information and send it.
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When you become a LeadBi reseller you have access to the Dashboard Reseller.
You can manage your subaccounts, keep track of your statistics, manage payments and your customer's contact limits
All you need within the same interface
This is how it looks, there are four tabs: Subaccount, Agency users, Subscription, Settings.
Each subaccount is created without default limits.
As a reseller, with LeadBI you can use your logo and make sure that customers always have the best possible experience. You can set the domain and name that best represent your business.
In the Subaccount tab, you will be able to create new ones, manage limits, and take a look at the use of subaccounts. To log in with a subaccount click on the Login icon in the account list.
In Manage Account, you can choose the name and status of the subaccount by clicking Edit Subaccount in the Manage menu. In the Whitelabel Setup tab you will find the functions that allow you to set the whitelabel, You can also set it in the Settings tab.
On the Agency Users tab, you can edit and create Agency Users, these users will be able to access the Agency Dashboard.
For more specific info about the Agency Dashboard and of the White Label click here
CLICK AND DISCOVER THE BEST PLAN FOR YOUR AGENCY
Check the support online where you can find all of the FAQs, detailed articles and guides
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Marketing Automation is a technology that supports the marketing process, enabling targeted communications that feed the leads until they become ready to be hired, improving the management of marketing programs, or campaigns, and improving their ability to measure their impact on sales.
Success in B2B is an effective relationship management with its customers, followed by the creation of a trusted relationship. Customers want to be informed and stay in touch with their supplier at all times. Managing these relationships means spending time and resources.
Marketing automation includes
Email Marketing
Landing Pages
Campaign Management
Contact prediction/Scoring
Lead Management
CRM Integration
Social media Marketing
Marketing Analytics
The company can define its communication plan based on specific times and goals. The most effective strategy for dealing with a marketing automation project in a few steps:
LeadBI is a lead generation software that shows information about visitors to your website and transforms them into contacts. This is a B2B tool that traces anonymous visitors to the site even if they don’t leave any personal information.
You will be aware of their company name, business contact details, and find the pages you are viewing so you can know exactly what each business is interested in.
With LeadBi you have control over every single visit, you can easily create forms and pop-ups, identify companies that have visited your site and know their information, profile companies, send personalized emails targeted at a single contact and create custom templates!
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Keyword Search is one of the most important activities in the field of web marketing, keyword ranking can increase traffic on your site or decrease it a lot. Here are 6 suggestions to improve your search and improve your SEO
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Email marketing has made much progress since it relies on an interactive pop-up to capture new leads.
There is a 3 steps path to make your digital marketing most advanced, effective and evolved:
The segmentation occurs when the marketers segment their contacts in specific mailing lists based on an attribute or a common feature.
Here are some ways to segment your email list:
-Age
-Gender
-Location
-Contact
-Contact reactive or non-reactive-previous clients
According to a study by the market, 39% of marketers who segmented their email lists experienced higher open rates.
For custom tags we refer to tag types as these {$ firstname} or {$ companyname! "Your agency"}. These tags appear to require some kind of coding experience but we have a way to make it all easier.
If your contact’s information is saved in your database or mailing list, our personalization tool will automatically fill in the details.
Here are some tips for customizing tags:
-Into the registration form always add the name field.
-Check the data to see if they are correct or if there are fake names.
-Do not use the surname
Marketing automation takes segmentation to the individual level by sending customized communications to each lead based on how they interacted with your previous emails and your website.
For example, let's say that a potential customer visits a shop online and view a pair of shoes for a while. About an hour later, they receive a promotional email with those exact shoes for a special price. The sale is pretty much already done!
The marketing automation makes digital marketing more powerful.
Try LeadBi and contact us for a demo
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Let’s take a brief look back at the recent past. Marketing automation has actually been around since the 1980s.
The use of software to automatically insert names and addresses from your database onto the letters and envelopes you wish to send to consumers by mail has been a mainstay of direct marketers for decades.
The difference between then and now is the concept of ‘real-time’ and the vast amount of data available to companies on their customers via various digital and offline channels.
How works Marketing Automation in Amozon?
When you visit Amazon while logged in (which you will remain until you physically log out again), you will find your name has been dynamically inserted around the page and based on your browsing history, past purchases and ‘wish list’, brand new products are presented to you thanks to a predictive algorithm.
Let’s take a brief look back at the recent past. Marketing automation has actually been around since the 1980s.
The use of software to automatically insert names and addresses from your database onto the letters and envelopes you wish to send to consumers by mail has been a mainstay of direct marketers for decades.
The difference between then and now is the concept of ‘real-time’ and the vast amount of data available to companies on their customers via various digital and offline channels.
When you visit Amazon while logged in (which you will remain until you physically log out again), you will find your name has been dynamically inserted around the page and based on your browsing history, past purchases and ‘wish list’, brand new products are presented to you thanks to a predictive algorithm.
All of this ‘dynamic personalisation’ and email communication is possible with marketing automation.
Marketing automation was once the preserve of only the most financially successful businesses. Technology needed to create the systems required heavy investment and was built ‘in-house’. Regularly the cost of building the software outweighed the cost-savings.
However thanks to a proliferation of third-party suppliers, sophisticated automation software is now much more readily available to B2C and B2B companies both large and mid-size.
In fact B2B companies are taking great advantage of marketing automation software by integrating it with their existing CRM system.
This helps combine and streamline both marketing and sales efforts, and creates better visibility for both teams.
There has been no bigger aid towards the democratisation of marketing automation than social media.
Now it’s not just the postal service, email and ad retargeting that can be used to broadcast messaging to consumers, social media channels such as Twitter, Facebook and LinkedIn have bcome an important marketing channel, with more consumers using the channel to not only receive your messaging but also to communicate with you directly too.
As it’s a two-way channel, and the most successful companies are the ones that engage directly in real-time with users, successful social media management requires a great deal of time, resources, energy and skills.
These are some of the reasons why a company will adopt marketing automation:
Enjoy with LeadBI!
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