In the last years, in a digital marketing world, the terme Inbound marketing has become widespread. Certainly you know the meaning as a new effective strategy for a business approach and for attracting new potential customers.
What is the meaning by this concept?
Inbound marketing is a powerful method focused to encourage your products and services. With the chance to spread contents it allows you that our product is found when the user needs, thinking about the purchase.
In fact, Inbound means “to enter”, to highlight that the users are going in the direction of that product or service and to be attracted. For this reason, the company can address and attract specific prospects, that is potential customers. It is a strategy that doesn’t put the product at the center, but the customer and the opportunities ho wants to seize.
Inbound marketing is different from Outbound marketing, known as his invasive methodology, in which you lost all the strengths trying to sell something to your customers not always interested to purchase.
So, Inbound marketing is one of the main sources of income for the company, because, is focused to specific target and it offers interesting qualitatively contents.
The goal is to obtain lead, that is interesting and interested contacts, and through real-time marketing monitoring you have to evaluate step by step the results.
In this way, the content marketing helps to create with the customers, potential or acquired, a training and exchange path, not only for sale but for mutual growth.
How Inbound marketing works?
Using all the necessary tools makes sure that the user becomes a visitor to our website, then a contact (lead) and finally a customer. If the customer is satisfied, he will decide to pass on his experience to others.
The inbound methodology develops in four stages:
The first goal is to attract qualified traffic, to be more concentrate on visitors that probably become leads and, finally, customers.
The most useful tools are:
Blog: effective to attract targeted visitors, though the interesting contents that generate engagement
Social media: sharing blog post on social networks
SEO: website optimization with the right keywords selection
The second step, is to collect all the contact information.
The most useful tools are:
Call To Action: call to action by link to obtain the maximum conversion, such as to download a material or to sign up for an event
Landing Page: page created on the website in which the contact sends his information to interact with the sales area
Form: contact request form to turn the visitor into a lead
After you’ve attracted right leads and converted them, it will be necessary to nurture and turn them them into customers
The most useful tools are:
Mailing: sending targeted content to the sale to keep your interest turned on
Lead scoring: identifying the most likely customers based on the score
Marketing automation: sending automated e mail such as promotions, invitations and events based on the interests of the lead
The last stage consist of retaining customers and maintaining them.
The most useful tools are:
Social media: social platforms suitable for providing services in real time.
E mail & Marketing automation: specific attention dedicated to prospects, with updates on new products or contents that encourage insights
So we can suppose the Inbound marketing process as a funnel that narrows as soon as you proceed in the various stages of customer acquisition.
LeadBI is the powerful Marketing Automation platform easy to use which will allows you join the Inbound marketing world.
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You think you didn't read it right? Well, yes you are! In just 4 ways you can improve your B2B conversions with inbound marketing!
Before we even start, how many leads do you have from your inbound marketing per month? 20, 40, 60, 200? If you carefully follow all 4 ways, you can at least have twice like that!
A lot of people underestimate inbound marketing. But the truth is - it is one of the most effective ways to engage with your potential customers, capture them, and convert into loyal customers.
This article is a result of a testing long several months. What we have managed to do at the end, is to create a killer formula for improving your inbound marketing.
Shall we begin?
Inbound marketing is one of the most efficient ways of lead generation. With Inbound marketing, you will easily lead your website visitors through the funnel.
By the HubSpot's statistics, B2B companies who are writing blog and content, generate 67% more leads than those who don't.
Inbound marketing will not just increase your lead generation, it will also:
In this article, we will see how can you do that!
Easier said than done? Improving visitor experience sounds like a hard thing to do, but the truth is - it isn't.
Mostly, business owners just want to tell as much as they can about their company. The sad thing is that, even if we are stepping in the second decade of the 21st century, a lot of websites are still like online brochures.
If your website is like that, then you should probably change some things, very fast! And no, I'm not talking here about some funny and expensive widgets, pop us and cutting-edge designs. I'm talking about the stories you will tell and visions which will inspire your website visitors.
Let's see a few ways to improve your website experience. Hell yea!
Your website visitors don't want to hear about your business. They even don't care why are you so successful. The biggest reason why are they coming to you is that they want to satisfy their needs.
They want some solution to their problem. Very fast. It doesn't matter if they need a fast 15-minute lunch recipe or new automatic SMS campaigns.
Give them a solution to their problems.
Stories are a new generation of marketing. People are associating themselves with stories. They are creating empathic relations with your website visitors.
Explain them your visions and missions. Make them feel amazing.
Stories will improve your website visitors experience. You can think in this way:
If you can ask your website visitors, what's their opinion about your website in just one word, what word would you like hear?
You must be predictive here. Mapping well your website visitor journey is essential. Design of your website is not only about the look, but it's also about helping them to achieve their goals easily.
You can use this little template for making your website visitor journey better:
Use this template for all of your pages, and carefully map your visitor journey, and how they can/should switch the pages (You are probably imagining yourself like a Sherlock Holmes when he's connecting the dots to find the murderer, right?)
The primary mission of content is to raise brand reputation and to create a good relationship and trust factor with your website visitors.
The first thing you should do before you even start writing a content is to do a big research on your ideal customer buyer persona.
Find out what are the most important topics for them. What problems do they have, and what solutions do they need?
But, there is always an alternative if you don't know what are your customers biggest needs.
If you don't know, someone does! And that someone is actually your competition.
Monitor their websites and social media every day. See what content are they publishing, and make similar content which answers on your website visitors' questions.
Competitors App allows you to monitor all your competitors everywhere on the internet. The most interest things are that you can monitor their social media and blog. It will save you a lot of time, and you will get some useful ideas about your next topics.
Higher the returning rate will not just show you a bigger amount of website visitors, but it will improve your SEO too!
To build better returning rate, you will need to create better and engaging content (like I have told above). But that's not just the only thing you should do. Here are the other tricks which will help you to increase trust, make the better relationship and create better return rates.
Lead Magnet is one of the most important things every serious website and company must have. Lead magnets can be anything - from spreadsheets, infographics and extended trials to the ebooks, playbooks and workbooks.
Probably you will need to invest a lot of time in this, but believe me, it's worth it!
Offer them your lead magnet for free if they give you their email address. You can use pop-ups or specially designed landing pages.
Here is my favourite trick to increase your newsletter subscriptions:
Aske them a question, and offer them to answer with yes or no.
If they answer yes, great! You will send them your lead magnet to their inbox, and you will have their email!
If they say no, then offer them another lead magnet!
Look at the example below:
Use your newsletter for reminding them, before all, about your valuable content and later about services, discounts, etc.
Send your newsletter 1 - 2 times per week. It's enough. Don't be too spammy. 🙂
This is almost the same as newsletters. The only difference is that in newsletters, maybe they will not open your email. When we speak about notifications, they will see it for sure!
Your recipient will see your notification when he goes to the browser.
You can use Subscribers tool for this. It's totally free and built by Neil Patel. Amazing, isn't it? 🙂
The biggest reason why some companies have huge success is that they know how to do marketing. Best marketers are people who are testing everything.
Use A/B testing methodology for your landing pages, and see what's improving better.
For example:
Test two different landing page. In one, put your CTA button just at the end of your page. In another one, use it several times.
Or,
Test different designs and looks of your Call-to-actions buttons.
Competitors App allows you to monitor all your competitors everywhere on the internet. The most interest things are that you can monitor their social media and blog. It will save you a lot of time, and you will get some useful ideas about your next topics.
You can check it here: https://competitors.app/
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Inbound and outbound marketing are two concepts that are in marketing for many years and are part of the everyday marketers. Even today, though, it is hard to understand the true meaning of these concepts and their difference.
Outbound marketing is the set of all marketing techniques, which have as their sole goal find new customers. Leverages tools like means as telemarketing, radio, email, Campaign Ads, print advertising, banner campaigns and newsletters. Over the years, the users have shown little interest and annoyance towards brands that use these techniques.
Monitor the data and results with the outbound marketing is very difficult and you do not have precise data. In addition, the outbound marketing takes a large part of the budget for many marketing agencies and presents three important problems:
A high cost and low yield.
In outbound marketing success builds on the simplicity of the message they receive customers and on the amount of times it is repeated. Not surprisingly then, there is a greater and ever-increasing use of inbound marketing.
Inbound marketing is the process that generates interest in your brand, which is achieved thanks to the relevance of your content and attract potential customers.It's a strategy that deals to attract users ' attention on the web by generating valuable content and effective campaigns.
Inbound marketing helps increase: the traffic on your website, sales, customer trust and lead generation.
It is a process which is divided into four parts:
There are many benefits with the inbound marketing:
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