MARKETING AUTOMATION AND CRM: WHY DOES INTEGRATION WORK?
Marketing automation and CRM (Customer Relationship Management) are tools that, used correctly, them increase the business of your brand by converting visitors into buyers.
When a CRM software is integrated with a marketing automation software, the features are bidirectional, meaning that both systems need to interact with each other and if you make a change within the CRM system, the same data is also change within the system of marketing automation and vice versa.
Marketing automation software often have features about email marketing (See LeadBI and all its functionality) that, if integrated with the CRM software, allow you to send targeted emails to contacts already in your database.Without integration existing contacts cannot be inserted in your CRM system, within the marketing automation software, if not manually!
Of course, it is always wise to check your marketing strategy to see whether it is useful so, and if the emails are important to your strategy.
Once integrated it, you can see that the construction processes, implementation and monitoring of the landing pages becomes much easier. By combining the two systems, he has one goal to get faster to finalize the sale of your services.