What is Lead Nurturing?
One of the most important step of Inbound Marketing is Lead Nurturing, as the same word says “to nurture” the Lead.
It happens often that leads are not yet ready to purchase, because, they don’t have the necessary information about the company and the products.
For this reason, you need to set up a Lead Nurturing program: a set of email automation in the first sales pitch. In this case the Lead is aware for a possible contact by the seller, and he has all the necessary content to take a decision.
Lead Nurturing is a process of developing and maintaining relationship with the Lead for a long time, at every stage of the sales funnel and through every step of the buyer's journey.
It is important to be helpful and efficient, understand our speakers and deserve their loyalty to develop a relationship for a long time.
This process is an investment of time but it guarantee excellent commercial results.
It is important to make a strategy and follow the steps:
Email marketing is a fundamental tool for the Lead Nurturing, because, allows you to contact the Lead, create loyalty, and follow them on all the sells process.
Social network, as Linkedin, Facebook and Twitter, are an excellent alternative to replace the email and allows you to contact privately the Leads, developing a direct relationship with them.
Moreover, the most reliable contents are: proposing presentations, webinars, ebooks, it is important to create a contact usually with the potential customer.
Creating high quality, intuitive and high impact infographics incites the interest of the Lead.
Once the contacts and content are selected, the results of these actions must be monitored to understand the next strategy to be adopted.
Lead Nurturing, therefore, observes the independence of users, shows that the company is experienced in the field, offers to the customers the necessary information to proceed with the purchase and gives value and importance to the customer. In this way you get a great response from the selected contacts.
Statistics show that the nurtured Leads acquire 47% more than those that have not been subject to the nurturing process.
Discover how nurture your contacts with LeadBI
FacebookTwitterLinkedInskype
Sign up! It's easy
The lead generation software that
uncovers your website visitors and turns them into leads.
COMPANY
RESOURCES
RSS
CONTACT US
LeadBI | Marketing Automation Made Simple
Dublin - Maple Avenue, Stillorgan Industrial Park
In the last years, in a digital marketing world, the terme Inbound marketing has become widespread. Certainly you know the meaning as a new effective strategy for a business approach and for attracting new potential customers.
What is the meaning by this concept?
Inbound marketing is a powerful method focused to encourage your products and services. With the chance to spread contents it allows you that our product is found when the user needs, thinking about the purchase.
In fact, Inbound means “to enter”, to highlight that the users are going in the direction of that product or service and to be attracted. For this reason, the company can address and attract specific prospects, that is potential customers. It is a strategy that doesn’t put the product at the center, but the customer and the opportunities ho wants to seize.
Inbound marketing is different from Outbound marketing, known as his invasive methodology, in which you lost all the strengths trying to sell something to your customers not always interested to purchase.
So, Inbound marketing is one of the main sources of income for the company, because, is focused to specific target and it offers interesting qualitatively contents.
The goal is to obtain lead, that is interesting and interested contacts, and through real-time marketing monitoring you have to evaluate step by step the results.
In this way, the content marketing helps to create with the customers, potential or acquired, a training and exchange path, not only for sale but for mutual growth.
How Inbound marketing works?
Using all the necessary tools makes sure that the user becomes a visitor to our website, then a contact (lead) and finally a customer. If the customer is satisfied, he will decide to pass on his experience to others.
The inbound methodology develops in four stages:
The first goal is to attract qualified traffic, to be more concentrate on visitors that probably become leads and, finally, customers.
The most useful tools are:
Blog: effective to attract targeted visitors, though the interesting contents that generate engagement
Social media: sharing blog post on social networks
SEO: website optimization with the right keywords selection
The second step, is to collect all the contact information.
The most useful tools are:
Call To Action: call to action by link to obtain the maximum conversion, such as to download a material or to sign up for an event
Landing Page: page created on the website in which the contact sends his information to interact with the sales area
Form: contact request form to turn the visitor into a lead
After you’ve attracted right leads and converted them, it will be necessary to nurture and turn them them into customers
The most useful tools are:
Mailing: sending targeted content to the sale to keep your interest turned on
Lead scoring: identifying the most likely customers based on the score
Marketing automation: sending automated e mail such as promotions, invitations and events based on the interests of the lead
The last stage consist of retaining customers and maintaining them.
The most useful tools are:
Social media: social platforms suitable for providing services in real time.
E mail & Marketing automation: specific attention dedicated to prospects, with updates on new products or contents that encourage insights
So we can suppose the Inbound marketing process as a funnel that narrows as soon as you proceed in the various stages of customer acquisition.
LeadBI is the powerful Marketing Automation platform easy to use which will allows you join the Inbound marketing world.
FacebookTwitterLinkedInskype
Sign up! It's easy
The lead generation software that
uncovers your website visitors and turns them into leads.
COMPANY
RESOURCES
RSS
CONTACT US
LeadBI | Marketing Automation Made Simple
Dublin - Maple Avenue, Stillorgan Industrial Park
With the new Dynamic Content feature it's even easier to integrate LeadBI in your website.
This feature allows you to insert dynamic texts directly in your web pages, making it possibile to show different content to any single visitor, based on the info present in your visitor's profile.
You have to insert a tag like this one:
Hi <{{ first_name | Dear Visitor }}>, welcome on the website.
and the resulting message will be:
Hi <{{ first_name | Dear Visitor }}>, welcome on the website.
What is happening here:
You can find all the available tags supported by the Dynamic Content feature at this link.
Thanks to this integration it's possible to create a huge number of personalized messages in every page of your website, making your content even more personalized and relevant for your users!
Now you can activate our new annual plans, directly from your account-
Annual plans are available in the same sizes of the monthly plans, but they enable you to have a 15% discount upon activation.
The discount is applied automatically, so what are you waiting for?
During these summer weeks we made a whole series of updates, upgrades and additions ot LeadBI, to make you able to accomplish your work faster and faster.
Here you can find a quick overview on what we've been up to lately:
Log in your account now to see the new features!
You think you didn't read it right? Well, yes you are! In just 4 ways you can improve your B2B conversions with inbound marketing!
Before we even start, how many leads do you have from your inbound marketing per month? 20, 40, 60, 200? If you carefully follow all 4 ways, you can at least have twice like that!
A lot of people underestimate inbound marketing. But the truth is - it is one of the most effective ways to engage with your potential customers, capture them, and convert into loyal customers.
This article is a result of a testing long several months. What we have managed to do at the end, is to create a killer formula for improving your inbound marketing.
Shall we begin?
Inbound marketing is one of the most efficient ways of lead generation. With Inbound marketing, you will easily lead your website visitors through the funnel.
By the HubSpot's statistics, B2B companies who are writing blog and content, generate 67% more leads than those who don't.
Inbound marketing will not just increase your lead generation, it will also:
In this article, we will see how can you do that!
Easier said than done? Improving visitor experience sounds like a hard thing to do, but the truth is - it isn't.
Mostly, business owners just want to tell as much as they can about their company. The sad thing is that, even if we are stepping in the second decade of the 21st century, a lot of websites are still like online brochures.
If your website is like that, then you should probably change some things, very fast! And no, I'm not talking here about some funny and expensive widgets, pop us and cutting-edge designs. I'm talking about the stories you will tell and visions which will inspire your website visitors.
Let's see a few ways to improve your website experience. Hell yea!
Your website visitors don't want to hear about your business. They even don't care why are you so successful. The biggest reason why are they coming to you is that they want to satisfy their needs.
They want some solution to their problem. Very fast. It doesn't matter if they need a fast 15-minute lunch recipe or new automatic SMS campaigns.
Give them a solution to their problems.
Stories are a new generation of marketing. People are associating themselves with stories. They are creating empathic relations with your website visitors.
Explain them your visions and missions. Make them feel amazing.
Stories will improve your website visitors experience. You can think in this way:
If you can ask your website visitors, what's their opinion about your website in just one word, what word would you like hear?
You must be predictive here. Mapping well your website visitor journey is essential. Design of your website is not only about the look, but it's also about helping them to achieve their goals easily.
You can use this little template for making your website visitor journey better:
Use this template for all of your pages, and carefully map your visitor journey, and how they can/should switch the pages (You are probably imagining yourself like a Sherlock Holmes when he's connecting the dots to find the murderer, right?)
The primary mission of content is to raise brand reputation and to create a good relationship and trust factor with your website visitors.
The first thing you should do before you even start writing a content is to do a big research on your ideal customer buyer persona.
Find out what are the most important topics for them. What problems do they have, and what solutions do they need?
But, there is always an alternative if you don't know what are your customers biggest needs.
If you don't know, someone does! And that someone is actually your competition.
Monitor their websites and social media every day. See what content are they publishing, and make similar content which answers on your website visitors' questions.
Competitors App allows you to monitor all your competitors everywhere on the internet. The most interest things are that you can monitor their social media and blog. It will save you a lot of time, and you will get some useful ideas about your next topics.
Higher the returning rate will not just show you a bigger amount of website visitors, but it will improve your SEO too!
To build better returning rate, you will need to create better and engaging content (like I have told above). But that's not just the only thing you should do. Here are the other tricks which will help you to increase trust, make the better relationship and create better return rates.
Lead Magnet is one of the most important things every serious website and company must have. Lead magnets can be anything - from spreadsheets, infographics and extended trials to the ebooks, playbooks and workbooks.
Probably you will need to invest a lot of time in this, but believe me, it's worth it!
Offer them your lead magnet for free if they give you their email address. You can use pop-ups or specially designed landing pages.
Here is my favourite trick to increase your newsletter subscriptions:
Aske them a question, and offer them to answer with yes or no.
If they answer yes, great! You will send them your lead magnet to their inbox, and you will have their email!
If they say no, then offer them another lead magnet!
Look at the example below:
Use your newsletter for reminding them, before all, about your valuable content and later about services, discounts, etc.
Send your newsletter 1 - 2 times per week. It's enough. Don't be too spammy. 🙂
This is almost the same as newsletters. The only difference is that in newsletters, maybe they will not open your email. When we speak about notifications, they will see it for sure!
Your recipient will see your notification when he goes to the browser.
You can use Subscribers tool for this. It's totally free and built by Neil Patel. Amazing, isn't it? 🙂
The biggest reason why some companies have huge success is that they know how to do marketing. Best marketers are people who are testing everything.
Use A/B testing methodology for your landing pages, and see what's improving better.
For example:
Test two different landing page. In one, put your CTA button just at the end of your page. In another one, use it several times.
Or,
Test different designs and looks of your Call-to-actions buttons.
Competitors App allows you to monitor all your competitors everywhere on the internet. The most interest things are that you can monitor their social media and blog. It will save you a lot of time, and you will get some useful ideas about your next topics.
You can check it here: https://competitors.app/
skype
Sign up! It's easy
The lead generation software that
uncovers your website visitors and turns them into leads.
COMPANY
RESOURCES
RSS
CONTACT US
LeadBI | Marketing Automation Made Simple
Dublin - Maple Avenue, Stillorgan Industrial Park
Is now available the Quick Contact Automation trigger that will allow you to create, manage and track your conversation!
LeadBI platform that will help you reach your target audience quickly and effectively with a targeted and personalized email campaign.
The new “Trigger” feature is available under “Automation” section where you will find all the features dedicated to creating efficient, targeted and customizable marketing campaigns.
Join in LeadBI and try out the new feature
Here you will find the list of features that LeadBI has implemented within the marketing automation platform, to be compliant with GDPR.
The new features are:
In the following link you will find the two forms to be completed to request the permanent elimination of the account from the LeadBI platform and the dedicated form to request the report of the data of a specific account.
To make the requests, use the e-mail of the subscription to the LeadBI plan and consent to the collection of personal data.
To delete an individual contact go to the visitor section and search for the interested contact, click on the button 
on the right and click on "Delete Contact".
To start downloading a contact data, enter the visitor section and click the button on the right. Click on "Download Data" and you will get the file with the data concerning the interested contact.
Facebook
Twitter
LinkedIn
skype
Sign up! It's easy
The lead generation software that
uncovers your website visitors and turns them into leads.
COMPANY
RESOURCES
RSS
CONTACT US
LeadBI | Marketing Automation Made Simple
Dublin - Maple Avenue, Stillorgan Industrial Park
Identify and monitor customers within your e-commerce! Now you can do it with the new LeadBI integration for WooCommerce!
LeadBI allows you to follow all visitors on your site on the platform, you can monitor the most viewed pages and the most clicked products. Get more customers and increase sales using LeadBI automated services.
Once you have quickly integrated LeadBI to the WooCommerce plugin, you will be able to view all the data in the dedicated dashboard.
Two specific automations have been added to the LeadBI platform for you!
Enter the platform and click on "Automations" in the menu on the left. Then create a new automation by clicking the button + on the right and click on the "Trigger" item.
You will find the two actions that will be useful for your e-commerce:
Click on New Shopping Cart to create an automation that sends an automatic e-mail to the user who has left, for example, the products in the cart for more than 5 days. You can use this action to remember, solicit and invite the user to purchase.
Click on New Shop Order to thank the customer of the purchase made.
skype
Sign up! It's easy
The lead generation software that
uncovers your website visitors and turns them into leads.
COMPANY
RESOURCES
RSS
CONTACT US
LeadBI | Marketing Automation Made Simple
Dublin - Maple Avenue, Stillorgan Industrial Park
In this article we will explain how LeadBI will meet these requirements and the relevant impacts for our users and their customers. We will also give you some tips to better prepare you for this great change of rules.
LeadBI has been working for several months to be in full compliance with the new regulation by the deadline of May 25, 2018. As a LeadBI customer, it’s important to understand how GDPR affects you and your use of the LeadBI platform services .
Please note that LeadBI provides this information for informational purposes only and should not be relied upon as legal advice. We encourage you to consult with legal advisors and other professionals to fully understand how the GDPR applies to your organization and businesses.
The GDPR, General Data Protection Regulation, is a regulation on the privacy of the European Union that will come into force on 25 May 2018. It’s a general regulation that applies to all organizations that offer goods and services in Europe, regardless of the fact that the organization is in Europe or not. The regulation therefore applies essentially to all organizations with a website that interacts with European residents.
The GDPR is direct to all those who have a website that collects or processes personal data of residents in the EU. The new regulation will be applied to all the subjects that process personal data, indistinctly from the working sector, type of company, subject or not for profit, with or without headquarters within the European Union.
All European citizens, thanks to the GDPR, will get new rights. The goals concern:
The new rights exercisable by citizens are:
Right of rectification: Individuals may request that their information be updated or corrected.
Right to be forgotten: Individuals can request that their information be permanently deleted.
Right of portability: individuals can request the transfer of their information to another organization.
Right to object: People may try to prohibit certain uses of their personal data.
Right of access: Individuals have the right to know what personal data has been collected about them and how they are used.
The GDPR requires that people be provided with transparent information on how their personal data will be processed, including the specific purpose for data collection, the duration of data processing and other details.
Furthermore, it’s mandatory to establish data retention times. There are currently no binding indications. The legislation confines itself to saying that personal data should be adequate, relevant and limited to what is necessary for the purposes of their processing.
For this reason you must ensure that the retention period of personal data is limited to the minimum necessary.
In case of illegality and failure to comply with the new rules, individuals and companies may be subject to fines ranging from 2% to 4% of revenue and up to 20 million euro for the most serious infringements.
The consent to the processing of personal data must be given freely in the form of a clear affirmative action.
Passive opt-in (for example: pre-selected consent) will be prohibited. The only form of consent approved is the Opt-in.
The Opt-in is the process in which contact freely and voluntarily gives the affirmative consent to the processing of personal data.
This means that you can only legally use lists that are 100% opt-in and only if you can show that these contacts have actually given their consent.
It’s advisable to use the double opt-in as a form of consent to have a clear and safe consent.
So, the GDPR requires that a person provide informed and affirmative consent for any manner in which their personal data will be collected, used and processed. This means that you will need to enter further consent statements on your forms and websites and you will not be able to collect, use or process personal data until the individual has given that consent. You will not be able to rely on pre-crossed boxes, silence or inactivity as a basis for consent. You can use the data only for the treatment modalities expressed in the consent, otherwise you will have to ask for a new consent for a different use of the data.
If you use cookies to uniquely identify a device or the person using that device, it is now considered as personal data in GDPR.
This means that cookies used for analysis, advertising and functional services such as surveys and chat tools are at risk of non-compliance under the GDPR.
They are not prohibited by the GDPR. However, if consent cannot be demonstrated on an individual basis, there is a risk of non-compliance.
If you can show that your company has a legal basis to collect and process the data in question, you can continue to do so.
Soon the “'cookie law” will be updated and aligned to the GDPR.
There are important changes to be addressed also to the Marketing Automation:
All service providers by Marketing Automation, including LeadBI, are already at work for months to apply all the changes needed to comply with the new rules.
The Marketers highlighted three points in favor of the Marketing Automation softwares that show an easy achievement of GDPR compliance with the use of MA software, they are:ù
Using your Marketing Automation platform to create an email preference, you will help your customers with the choice of information to receive, making the process intuitive and simple.
Allowing customers to manage their email preferences leads to an advantage on both sides, you will make the customers more satisfied that will lead to greater trust in you or towards the company. This greater freedom of the client leads to an increase in opening rates and refines the segmentation process.
When customer data is centralized in a marketing automation platform, you can easily analyze and adapt it for GDPR compliance. Within the platform, reviewing the information you collect, organize and segment it helps you determine which ones are compliant with GDPR standards and how to proceed.
The GDPR offers European citizens the opportunity to change their mind about consent at any time and have the right to change their consent or revoke it at any time.
Be sure to create separate and updated authorization lists based on changes made by the customer or revocation request.
Thanks to the multiple functions of the Marketing Automation platforms (Click and see here), you can build or integrate modules that comply with the new privacy standards, adding opt-in fields describing how to use the data.
As a LeadBI customer, GDPR guarantees more protection and privacy rights. We will be ready to comply with these regulations and to handle requests from the user in such a way as to be in complete conformity.
Right of rectification:You can change your account information at any time via the LeadBI account settings. You can also contact us directly to edit or update your information.
Right to be forgotten: You can cancel and close the LeadBI account at any time. After receiving a cancellation request, we will permanently delete your account and all data associated with it within 30 days of receiving the request.
Rights of portability: if requested, we will export your data so that it can be transferred to third parties.
Right to object: At any time, you can oppose (via opt out) your personal data used for specific purposes. (For example direct marketing, research, etc.)
Right of access: We apply total transparency on the use and processing of data. You can refer to our Privacy Policy for information on what data is collected and how this data is used. You can contact us at any time if you wish to ask further questions about your data and how we are using them. When we make additional changes to our Terms of Service, we will send you an update to review and sign.
We are working on the latest updates that will make the platform compliant with the new regulation and perfectly safe for our customers.
The new rules of GDPR are also apply to your customers. The LeadBI GDPR compliance program will help you meet the demands you receive from your customers.
We recommend the use of the double opt-in which guarantees that you are complying with the affirmative informed consent requirement to use the e-mail addresses of your contacts and other contact information to send them messages in the future. Click here to view the guide on creating opt-in forms.
The right of rectification is a fundamental part of the GDPR, which allows a contact to update and correct the information. With LeadBI it is very easy to find your profile contacts and proceed to modify or update it. Click here to access the guide.
The right to portability and the right of access both require the possibility of exporting individual contacts. With LeadBI you can easily and quickly export every contact. Click here to view a guide on how to export the desired contact.
You will need to clarify how you will use the personal data that you collect in the activation consent forms. You can use LeadBI modules with the ability to use HTML blocks. We recommend that you seek advice from a qualified legal professional before publishing your consent request for greater compliance security.
The intent of GDPR is to protect the privacy of residents in the EU. Following the guidelines of this regulation, it is recommended to delete personal data that are no longer necessary or inactive. You can choose to delete inactive or unregistered contacts rather than keeping them in your account.
These are our useful information to help you prepare as a LeadBI customer, but the GDPR guidelines are expansive and most likely influence other aspects of your business. We recommend that you contact a qualified legal counsel to understand the full impact of the GDPR on your business.
With GDPR taking effect May 25, 2018, we want to assure our users that we will be fully compliant with the regulation.
Disclaimer: This document is not legal advice. It's only meant to provide general information on GDPR.
<style><!-- -->/*—–Fixing bottom blog white space issue—–*/<!-- -->.et_pb_post{<!-- -->margin-bottom: -25px !important;<!-- -->}<!-- --></style>
skype
Sign up! It's easy
<style><!-- -->#nf-field-14 {<!-- --> width: 49%;<!-- --> float: right;<!-- --> position: relative;<!-- --> top: -65px;<!-- -->}<!-- --><!-- -->#nf-field-13 {<!-- --> width: 49%;<!-- --> float: left;<!-- -->}<!-- --><!-- -->#nf-field-11 {<!-- --> margin-top: -20px;<!-- -->}<!-- --><!-- -->.nf-after-field .nf-error-msg {<!-- --> margin-right: 10px;<!-- --> position: absolute;<!-- --> top: 70px;<!-- --> left: 5%;<!-- --> margin-bottom: 6px;<!-- -->}<!-- --><!-- -->.nf-field-element {<!-- --> margin-bottom: -15px;<!-- -->}<!-- --></style><style><!-- -->.submit-element{<!-- -->color: #ffffff;<!-- -->background: #21dc7f;<!-- -->/*border-radius: 100px;*/<!-- -->display: inline-block;<!-- -->margin: 0 0 0 15px;<!-- -->cursor: pointer;<!-- -->position: relative;<!-- -->padding: 0.3em 1em;<!-- -->border: 1px solid;<!-- -->font-size: 20px;<!-- -->font-weight: 500;<!-- -->line-height: 1.7em;<!-- -->float: right;<!-- -->-webkit-transition: all 0.3s;<!-- -->-moz-transition: all 0.3s;<!-- -->transition: all 0.3s;<!-- -->}<!-- -->.submit-element:hover{<!-- -->color: #21dc7f;<!-- -->background-color: #fff;<!-- -->}<!-- -->.email-element, .firstname-element, .lastname-element{<!-- -->/*border-radius: 20px;*/<!-- -->font-size: 16px;<!-- -->width: 100%;<!-- -->padding: 16px !important;<!-- -->border: none !important;<!-- -->color: #999;<!-- -->background-color: #eee;<!-- -->box-sizing: border-box;<!-- -->}<!-- --></style>
The lead generation software that
uncovers your website visitors and turns them into leads.
COMPANY
RESOURCES
RSS
CONTACT US
LeadBI | Marketing Automation Made Simple
Dublin - Maple Avenue, Stillorgan Industrial Park
<a href="https://crozdesk.com/marketing/marketing-automation-software/leadbi" target="_blank" title="LeadBI - software ratings and reviews on Crozdesk"><img src="//embed.crozdesk.com/badges/v2/rating/leadbi" width="100" height="50" style="<!-- --> top: -15px;<!-- --> position: relative;<!-- --> margin-left: 10px; float: left;<!-- -->"> </a><a style="float: left; margin-left: 10px; top: -20px; position: relative;" href='https://www.softwaresuggest.com/leadbi' target='_blank'><img src='https://d1myhw8pp24x4f.cloudfront.net/badge/review_us.png' width='174px'></a><a href="//www.iubenda.com/privacy-policy/8119554" class="iubenda-white no-brand iubenda-embed" title="Privacy Policy">Privacy Policy</a><script type="text/javascript">(function (w,d) {var loader = function () {var s = d.createElement("script"), tag = d.getElementsByTagName("script"); s.src = "//cdn.iubenda.com/iubenda.js"; tag.parentNode.insertBefore(s,tag);}; if(w.addEventListener){w.addEventListener("load", loader, false);}else if(w.attachEvent){w.attachEvent("onload", loader);}else{w.onload = loader;}})(window, document);</script><!-- --><img src="https://sdk.paylike.io/mastercard.svg" style="width:40px; height:auto;"></img> <img src="https://sdk.paylike.io/visa.svg" style="width:40px; height:auto;"></img>
