Inbound and outbound marketing are two concepts that are in marketing for many years and are part of the everyday marketers. Even today, though, it is hard to understand the true meaning of these concepts and their difference.
Outbound marketing is the set of all marketing techniques, which have as their sole goal find new customers. Leverages tools like means as telemarketing, radio, email, Campaign Ads, print advertising, banner campaigns and newsletters. Over the years, the users have shown little interest and annoyance towards brands that use these techniques.
Monitor the data and results with the outbound marketing is very difficult and you do not have precise data. In addition, the outbound marketing takes a large part of the budget for many marketing agencies and presents three important problems:
A high cost and low yield.
In outbound marketing success builds on the simplicity of the message they receive customers and on the amount of times it is repeated. Not surprisingly then, there is a greater and ever-increasing use of inbound marketing.
Inbound marketing is the process that generates interest in your brand, which is achieved thanks to the relevance of your content and attract potential customers.It's a strategy that deals to attract users ' attention on the web by generating valuable content and effective campaigns.
Inbound marketing helps increase: the traffic on your website, sales, customer trust and lead generation.
It is a process which is divided into four parts:
There are many benefits with the inbound marketing:
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