PUSH AND PULL MARKETING STRATEGIES
What they mean and how they work?
In a web reality where there is an endless variety of products, you have to think and create an effective strategy to increase visibility, knowledge and buy their product.
For this reason, today we will explain what are Push and Pull Marketing strategies.
Push marketing strategy is the promotion of the product or service through re-sellers, importers or wholesalers that act on our target by pushing the end customer.
It is a traditional strategy, where the company pushes its commercial offers to consumers.
It’s a strategy adaptable for companies that need to make know their product and must build a strong network of retail.
We refer to the Pull marketing strategy when a company pulls the middlemen so the retailers, wholesalers and importers, to your business through marketing activities that aim at increasing the demand for consumer products.
Explained what is the meaning of the two strategies, for best results, every business should create a mix of strategies and leverage the strengths of both. It’s also important to learn about the needs of consumers, makes all processes simpler and also reduces the risk of making mistakes in development.
Recently, with the success of social networks, companies are driven to mix the two strategies, thanks to diffusion system of the contents that lead both and quickly to consumers and intermediaries and with the ability to interact with consumers.
For this reason the new strategies to pull marketing wants to move their focus by marketers to consumers, who are the main characters.