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Starting today, you will find new Reports for your Email Campaign stats in a new graphics.

The new layout will allow you to understand the trend of your email campaigns at a glance, thanks to the new graphs and a more natural layout for all type of data.

You will find the new report layout both in the general stats page with the overview of all you camapigns, and in the details page of every single campaign sent.

The new reports look is available in your account starting now!

LeadBI is now also present in South Africa!

With the opening of new offices in South Africa, LeadBI becomes more and more international.A new synergy, an important partner in the digital world that opens the doors to new market segments. This new international focus allows us to reach new customer targets with a direct presence in the reference market and therefore the possibility of offering our services and assistance in an increasingly timely and localized manner.

This strategic collaboration has the name of Shaun Swanepoel, an important name in the international email marketing and in the automation market, with his 12 years of experience for leader companies in email marketing service such as GraphicMail and TotalSend.

Shaun witnesses in South Africa what has been an important change in the world of email marketing, namely the succession of a lot of small competitors, providers of bulk mailing services who do not give the right attention to the customer.

And this is precisely what is happening in the rest of the world, the incoming of an increasingly target and customized approach. And that's exactly what we do with our idea and our system. And Shaun got it right.

He knows the LeadBI world thanks to our founder Nicolò and keeps in contact with him over the years and when the time is right for both, LeadBI South Africa is born, LeadBI's second international partner.

Mr. Swanepoel says about us: “One thing can be said about Italians and South Africans, they bargain hard but in the end, they share a lot of common values in what they want in life!

Because even if many kilometers away, LeadBI South Africa is always next to us, in the evolutions that our world lives every day, in the change that digital imposes on our activities and in the attention we place in the care of our customers and in the partnership that we manage to establish with them, day by day, evolution after evolution. Even in South Africa.

Visit the website: https://www.leadbi.co.za

 

 

 

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Create your automations in a completely new way

Starting today, you will be able to create your campaigns in a much easier and faster way, thanks to the new Automation feature integrated directly inside the different sections of the LeadBI dashboard..

This means that you will now be able to create automations:

...without ever leaving the edit screen or change your browser tab!

The new Enable Automation button

This is possible thanks to the all-new Enable Automation button, that you will find whenever you are creating a new campaign, landing page, or opt-in form.

With this button, the Automation options will appear directly in the creation workflow. For example, when creating a new email campaign, you will find the new Step 4: Automation as you can see in this screenshot:

This also means that the automation will be automatically triggered by the campaign you're creating. You will only need to choose the actions you want to happen to every contact receiving this email!

The same principle applies when activating the Enable Automation button while creating a new Opt-in form, or a Landing Page.

 

Where will I find the list of all my Automations?

You can access all your automations at any time from the left menu, simply by clicking on More > Automations. From here, you will be able to manage and edit every single Automation, exaclty like you've done so far.

LeadBI is constantly evolving, we hope this improvements will make your work as easy and fast as possible.
We have a number of new features in our roadmap, so as always, stay tuned!

 

 

 

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If you have a lot of contacts associated to more than one tag, or if you wish to find a set of leads using a more complex filter, you can easily change the filter logic between AND and OR in the Leads section of your account

With the AND logic, you will find only the contacts having ALL the tags you entered in the search filter.
Example:if you enter the tags “client” and “active” in the search filter, with the AND logic you will find only contacts having BOTH these tags in their profile.

 

With the OR logic, you will find the contacts having AT LEAST ONE of the tags you entered in the search filter
Example: if you enter the tags “client” and “active” in the search filter, with the OR logic you will find every contact having only the tag “client”, only the tag “active”, or both these tags.

 

 

 

 

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The importance of Marketing Automation in a Marketing Omnichannel strategy
Actually the users prefer to communicate with the brand through various available channels (websites, chat, email, social media, during the events and on more traditional media as press, TV and radio), so for the brand is important taking advantage of marketing omnichannel.
An Omnichannel strategy benefits from all the channels and define them as a unique point of communication, focuses on campaign and offers a logical message on all the channels with whom the target audience communicates.
An omnichannel approach allows marketing manager to be engaged with their own customers and it represents often the key element to ensure the Inbound Marketing campaigns could get great results.

Why Marketing Automation is essential?

In the last decade, the expectations of users to the brand are considerably increased, in fact their engagement is not only for the product purchase, but rather they find an experience to lead them to the purchase journey.
The marketer, based on those needs, have to lead and engage the user in every step of Customer Journey, taking advantage of Marketing Automation solutions to be optimized.
Today Marketing Automation represents a strategic point to satisfy the various user needs and to improve the knowledge of their own customers.

1. Customer Journey mapping

Marketing managers needs to get efficient and concrete information, because, allow to make strategies and track the campaign results.
Otherwise, seeing as the users are not always interested to complete surveys and make reviews, it’s not easy getting detailed information and consequently decrease the opportunity to get feedback.
Marketing Automation allows the brand to monitor the user behaviours and discover specific information of every Lead, tracking with precision all the actions during his Customer Journey.

Marketing Automation helps you to:

Brand could take opportunity from online information and put them into sources of income, for this reason is essential not waste the information we have.

2. Giving customized and dynamic content

Certainly the more difficult job is represented by a simultaneous management of all the channels in which the user finds a brand, each with their own features.
The opportunity to automate the process of content customization is an important resource that allows to act also on large scale.
Why is it essential offering customized and dynamic content in a omnichannel approach?
The dynamic content applies through email, blog, landing page and it depends of the user, allowing a relevant customization and transmitting value to the user experience. For example an advertisement or a website article could change based on content interactions, as click, demographic data or leadscore.
Marketing Automation gives the right message to the right user/visitor at the right time and consistently with the Customer Journey or the campaign created by the company.

3. Lead Scoring

When there is an interaction between the users and the company contents, you obtain a series of information and data that Marketing Automation allows to acquire, categorize and define to segment the potential customers.
Through the collected information you could connect the most appropriate Buyer personas to each user, however every action can be associated with a score (the visualization of a certain page, the interaction with the company social page, the filling out of an important field).
When you track the interactions with the company channels, at every user will be associated a score that will increase based on customizable rules. The Lead Scoring allows to detect the most active users, and identify them to carry out specific actions making simple the conversion.

 

4. Gradual profiling with dynamic content

The sales team could get results if communicates with really interested Lead. Today, you have a great opportunity to increase the Lead Generation and profiling step-by-step only qualified leads through the Marketing Automation process.
The progressive profiling allows to track the lead step-by-step and making less invasive the process, through dynamic form and different questions based on data you already have.
Moreover, it allows to create less form and get more information from the users, with a great time saver and optimizing the results.

5. Effective communication and Branding

The companies which have implemented the Marketing Automation process associating it to a marketing omnichannel strategy they get a considerable improvement in perception and customer loyalty.
Today the users find experiences only through the synchronization about interaction and marketing to all the channels.
Fortunately is easier with Marketing Automation, because, it allows to set up a logical concept on a single platform about the brand and the company.

 

Conclusion

Seeing as, user behaviours and expectations are considerably increased, they request customized experiences for your own purchase journey.
The companies that work to associate marketing omnichannel to their strategies have got more opportunities to focus the attention of your own target market and to differentiate from competitors.
Only thanks to Marketing Automation you can optimize the time and get better results, because, is not easy managing marketing omnichannel.

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Usually people don’t give their own personal information to companies, this is the reason why in exchange you need to give a “content”.
What is it and how can you realize it?

Probably you already know the meaning of Lead Magnet.
Lead magnet is a content, that attracts and incites your potential customer to send you his information, like the email or telephone number, to recall him later.
To better understand we make an example: to collect new data, you can create a Form through our LeadBI platform, offering a free download ebook. Your contacts could download the file only adding their email.
So, Lead Magnet is represented by the ebook.

To make sure that it works and that you can collect information, a good lead magnet should be:

 

How to realize a good lead magnet for your business

How can you realize your lead magnet? How can you create those content so interesting for your target, so as to give you the contact information?

Here are some suggestions:

Remember: lead magnet must be simple and easy to use!

 

Technical details of a good lead magnet

Which are the features of a good lead magnet?

Finally choose the title: it should be vivid and incite your users!
Remember: Lead magnet could be the subscription to an event, training course or a webinar, something specific that incites a strong interest.

 

How can I promote my lead magnet and where can I “insert” it?

Now you realized your lead magnet (it should convince you, you have to think that is really valuable for your typical customer), you just have to insert it in a landing page and promote it. But how do you do it?
We see together the following step:

  1. Create a Landing Page to collect the data, in which you ask the information you want for your audience. For example they could be name, surname, email or telephone number;
  2. To obtain your lead magnet, the users should send you their data: your goal is to recall them!
  3. Once created the landing page through LeadBI platform, start to promote;
  4. Use all the social network at your disposal: Facebook, Linkedin, Twitter.
  5. You have to tell your potential customers that PDF file, ebook, webinar, or video (or something you’ve decided) is free, filling out a simple form!
  6. The lead will receive automatically the email with lead magnet and you could start to communicate with him.

 

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When you plan your online business, you have to think about a technology that allows you to achieve effectively the targets you have established.
A Landing Page, is a website characterized by a form to acquire a contact or to purchase a product or a service.
It is one of the more used tools, because, is fast and efficient to include and convert Leads, to promote and offer or to sell a service.

 

When is useful to create a Landing Page and why

These kind of websites are appeared to satisfy many needs. Following, the main reasons that explain their diffusion in the last years:

 

To convert

One of the main reasons is certainly the conversion of user to a potential customer.
In fact, the Landing Page, has to concentrate especially on a single product, or at most only on a kind of products, seeing as how the user that visits the page finds immediately the answer to his questions.
To do this the website has to show the contents in a simple and clear way, and then to obtain the conversion.

 

Be fast online

Another reason that encourage the companies to develop Landing Page and manage them through the platforms, is represented by time and budget limits. Often in fact there are market opportunities to get by a certain time limit.
However, our LeadBI platform allows to realize in a simple and intuitive way the targeted Landing Pages.

 

Ease of realization

Developing a single page without many deepenings, it guarantees a work reduction in relation to planning and developing. Often there is no need to create a complex website with many pages, because, doesn’t allow to achieve the fixed goals.
Focus on a single page allows you to not waste the time to produce contents and low quality pages, with the result to be excessive to the user.

 

Economic saving

To realize a single page compared to a more complex website, in addition to be easy it results more cheap.

 

How is organized a Landing Page?

A Landing Page has to show an efficient organization, such as to lead the user to a contact/purchase form, and to avoid that bounce on the site.
Example of appropriate structure:

 

Introduction

Generally the introduction is characterized by a product image with the following strong points of relative offer, and moreover call to action that lead the user easily and quickly to a purchase form.
It is important to ensure the user addicting to a visible area the email and phone contacts: In this way you will have a bigger trust and will reduce the distances between customer and vendor.

 

Explanation of advantages

The essential rule to follow is to be concises, since so many times the user doesn’t want to waste time for long readings.
To simplify the reading is important divide into paragraphs, use titles and subtitles, bulleted and numbered lists and alternate text with images.

 

Contact and purchase form

The Landing Page has the target to lead the user to a form and finally to the purchase, so it must be developed to obtain this result. In case of contact/lead request, the form has to contain few fields but that are essentials to avoid that the user desists. In case of products or services sale, even if there are so many information, is better to request those strictly necessaries.

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From today is available the new feature Lead Bots that allows you to get a virtual customer to your visitors, simulating a live chat and setting a series of questions for your Lead.

The thank you message is already set up and you can edit it.

The widget appears when a Lead visit your website, and you can decide in which page show it through the chat bot settings.

Following other releases:

Automations: You can clone your email automations. In this way will be easy creating a similar one and maybe making changes if you need;

 

Users: You can give permissions to the users;

CRM: You can insert a deal from the tab Contacts, that will be added directly on CRM Pipeline feature;

 

Opt-In-Forms: They are improved opt-in-forms. In particular it is improved the native form building, the relative field selector and their editing.      

Other updates: It is improved the ticket support management and bulk contacts; it is improved the send email select html template; they are improved filters SDK API and browser caching.

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40% of the world’s population is represented by active users of social media. Social media has revolutionized how companies communicate with, listen to and learn from customers, much like TV advertising did in the 20th century.
A marketing strategy involves identifying a target market, establishing actions to reach that target market and continual analysis and adjustments. A social media strategy, on the other hand, educates engages, and excites your customers and builds brand loyalty. Here are four areas of social media that all entrepreneurs should know.

Blogging and content marketing

According to statistics, 78% of customers prefer to get to know a company through articles rather than ads. Content marketing has six times higher conversion rates and has the potential to increase web traffic than other social media tools. Last year, adults spent an average of 3 hours, 35 minutes per day on smartphones. Most of this time lends itself towards content marketing.
To start a content campaign, figure out what your customers might care about and start writing. For example, if you sell medical devices, you should have articles about any health issue surrounding the problem that your product solves. If you sell makeup, you should have how-to articles about makeup application and likely skin care guides. If you own a restaurant, provide information about food trends, dieting, or perhaps event planning.
Also, keep in mind that content marketing generated toward a political or charitable cause is impactful because 73% of all customers want to buy from companies that communicate upstanding moral philosophies.

Address reviews and complaints

About 84 percent of customers trust online reviews. You should ask your customers to review your company. And, more importantly, reply to comments on social media rapidly!
Social media is now the number one place where customers want their complaints handled and they want it fast. No reply or a template reply are bad replies. Someone inside your company should personally address each complaint.

Meet them everywhere

All social media channels should be used based on your specific target market. For example, two hundred sixty million people use LinkedIn each month; 40 percent daily. Use it for business-to-business content marketing!
Since Google bought YouTube, it shows up prominently in searches. Seventy-three percent of Americans use YouTube, the highest percentage of all social media forms. With video, you can engage emotion and excitement better. You can post a how-to and other useful videos.
Twitter can be a low investment place to respond to user comments rapidly.

Use data to learn, analyze and adapt

An advantage of social media usage is the available data. You can use social media metrics to gauge attitudes, preferences, and trends. Available metrics are page views, bounce rates, click paths, conversion rates, and keyword analysis.
Use social media strategically. Make sure you know your target market. Use the tools to communicate in an engaging, informative, and caring way. Content marketing and responding to online reviews are the most important social media tools. Use the available metrics to revise your actions.

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The new TAGS Feature

LeadBI staff is always working to make the platform unique and full of new features.
With the new Tags feature you could manage tags connected with your account, view and delete them easily.

Following new release about LeadBI:

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