22 Marzo 2018

L'integrazione del Machine Learning nelle aziende

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L’INTEGRAZIONE DEL MACHINE LEARNING IN AZIENDA

Il Machine Learning, o apprendimento automatico, è considerato uno dei trend principali di questo 2018 (Vedi qui)

Tecnica sempre più utilizzata dai Marketers per creare contenuti sempre più mirati ed efficienti.

Che cos’è il Machine Learning?

Il Machine Learning è un'applicazione di intelligenza artificiale che consente alle macchine di analizzare i dati forniti e di apprendere da essa senza l’insegnamento della persona. Sviluppando così un’intelligenza della macchina che sarà in grado di identificare problemi e le cause da risolvere in futuro.

In cosa consiste?

Applicazione composta da 3 fattori fondamentali:

  • Modello
  • Parametri
  • Learner

Il Modello indica alla macchina ciò che deve essere analizzato e ripetuto.

Un esempio pratico: vuoi sapere quando fare una pausa, il tuo modello potrebbe iniziare come 'più a lungo lavori senza fare una pausa, meno produttivi diventi'.

I parametri del Machine Learning sono i dati e i fattori che vengono analizzati per effettuare le iterazioni del modello. Ad esempio: la quantità di tempo lavorato senza fare una pausa e quanto sei produttivo. I parametri sono invariabili.

Il Learner è il sistema attraverso il quale la macchina prende le sue conclusioni. Utilizza il modello, i parametri e un set di dati rilevanti e regola il modello per renderlo il più coerente possibile con la relazione finale ottenuta dai dati.

Nelle grandi aziende internazionali sta crescendo notevolmente l’importanza del Machine Learning, che permette di effettuare un’analisi più completa ed efficiente e di ottimizzare il tempo tuo e del tuo team aziendale.

Il Futuro del Machine Learning per le aziende

I possibili usi di questo nuovo metodo applicativo sono quasi infiniti in base alla quantità e qualità dei dati da valutare ed i benefici di avere un modello che migliora automaticamente l’analisi e le strategie aziendali sono troppi per essere ignorati dalle aziende.

L’introduzione del Machine Learning nelle aziende nei prossimi anni potrà cambiare il ritmo e l’intero processo di analisi dei dati che causeranno un aumento di personale qualificato all’interno del team.  

Clicca qui per scoprire tutte le tendenze che influenzeranno il Marketing Automation in questo 2018

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