HOW TO USE MARKETING AUTOMATION IN THE CUSTOMER JOURNEY MAP
We have already explained the advantages of using marketing automation software, today we explain how marketing automation can help companies in building a customer journey map.
What is the customer journey?
Is the path that all of us we do, as customer, to a particular company. A journey that covers from the first contact with the company until the purchase.
To trace the customer journey, we use the customer journey map, a tool that use the touchpoint. To build the customer journey map we need to identify the objectives, our clients target and devise appropriate contact points. After that you have to monitor every step of the way until the purchase.
Knowing the customer journey of its clients is very important for every type of business, according to this it can base strategies and investments.
Marketing automation software with social media can give a big help to the companies.
How?
Expanding such as information of your lead through data in social networks.
How can we find all profiles of our lead?
Marketing automation software that verify and ascertain the presence of public profiles of the leads and tie them to profiles in the platform.
Marketing automation helps to optimize time and develop the correct touchpoint. The use of these software are critical to manage all phases of the purchase path and to interact better all departments.
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