Marketing automation and social media are two potentially winning tools for your business. There are still many companies that have to approach with social media and marketing automation, losing the opportunity to generate so many new contacts and thus sales opportunities.
Today we explain how this relationship works and how to make profits.
We've already explained what is marketing automation (click here) and how it works. But let's step back: When a user becomes aware of your product, service and website through google, for example, it look for your website for information about you and your products.
So start tracking your automation system and begin sending it welcome emails, information etc. The user to get to know you better and look for reviews, information, and other feeds from other users will search you on social media like Facebook, at that specific moment you will benefit from social media to interact with your leads.
Don't hesitate to answer at the request of your contacts
By continuing to receive emails, get social feedback about your products, and if you have a community on Facebook, for example, by participating in relevant discussions with other users, your interest in buying and your brand grows more and more! Precisely in these cases where the potential customer not only has a strong interest in your products but has also begun a knowledge and relationship with your brand, you can buy his trust with special offers and custom resources that will take you to the purchase of your product and follow your company in the future.
This is how it will be born a relationship of trust and satisfaction between the customer and you who leads to future purchases.
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