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CONTENT INTELLIGENCE

THE NEW FRONTIER OF CONTENT MARKETING

 

Content marketing has become pervasive in all marketing activities: from knowledge of the brand to SEO, to the generation of leads and their nurturing. Lately we have to deal with the modern buyer who, before thinking of buying, wants to have a through knowledge of the product or service.

Content_marketing_life_cycle

Content intelligence is classified as the new frontier of marketers.

What is content intelligence?

 

The term Content Intelligence refers to the new technology that provides data and insights on proprietary and third-party content to increase the results of marketing and to study new strategies.

The technology we are talking about, perfectly integrates with the work done by the best marketing experts for data collection, bringing innovation and certainty on the data. Let's talk about two big categories:

Content Intelligence, with its technology, structures the content by studying metadata, optimizing the performance of the content and offering better experiences both for customers and for the company.

 

'Today, marketing is mathematics.' - Mark Schaefer, Marketing Consultant

This is why Content Intelligence is conquering marketers very quickly, because it makes marketing more measurable.

Use of Content Intelligence

Content Intelligence provides insights that guide market intelligence analysts to the most useful information by enriching the monitored content with analytical data.

In addition, it provides a way to quantify the impact of content, in general or on a specific topic. This means that you can compare the contents of your competitors with yours. (KPI).

Difference between Content Intelligence and Artificial Intelligence

Content Intelligence (CI) and Artificial Intelligence (AI) are two different topics and should not be confused.

Artificial Intelligence refers to the development of computer systems able to perform tasks normally performed by human beings.

Content Intelligence is simply a set of tools that can extract big data and offer analytics-based insights for marketers. CI can not replace human thinking, but it can provide marketers' actions easier by making processes faster.

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RESOURCES

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COMPARE

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LinkedIn

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LeadBI | Marketing Automation Made Simple
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7 RULES FOR A STARTUP

 

BUILD A SIMPLE SYSTEMRULES_STARTUP

Build a simple system that makes you free to create an awesome job! The system type of which we speak is, the whole process that there is before every publication, every release and every advertisement.This process will help and support the marketing and sales team in their ideas and in their creations.After the ideas, we need appropriate tools to develop their ideas and their work. Be sure to use tools that work well with each other, working together.
THE SECRET OF THE SUCCESS OF SOME CONTENT IN NETWORK MARKETING, IT'S THE PROCESS.

 

BUILD YOUR PAGES CONTENT MENTALLY

Imagine that inside your website, every page is a landing page, the trick is to think of the main goal of each page in terms of business. Highlight actions that every visitor should do when he steps on a given page, bring the visitor directly in front of the goal.

 

DEFINE GOALS

The main goal of any business, is to sell a service or product. Close a deal! But we must think of a secondary goal, no less important, such as requesting a Demo. You have to create multiple secondary targets for the growth of a startup and achieve these goals daily so that you more easily, calmly and with fewer disappointments to the main goal.

 

OPTIMIZE THE PROCESSES

One of the main features of startups launched recently, with a few employees, is being fast. The content are not endorsed by more employees and are not lost during the day, don't wait. There is independence!

 

BUILD RELATIONS WITH EXPERTS

Marketers must know and be an expert and become it. Learn as much as possible and where you cannot learn at 100%, you seek the assistance of an expert who can help you.

 

FORGET PERFECTION AND CONTINUALLY IMPROVES

Use your own limits and get an advantage! Forget the content perfect, perfect and perfect startup team. Learn mistake after mistake, picked up the tips of your readers and your customers. Every day put your ideas on the net and you see the results, how and what to improve.

Salva

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LinkedIn

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skype

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The lead generation software that
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LeadBI | Marketing Automation Made Simple
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