by Stefania | Apr 10, 2018 | Marketing, Marketing Automation
The evolution of B2B Marketing Automation The B2B companies that use marketing automation to send more personalized, timely and relevant messages that convert and increase leads. Regardless of the tool or platform used, marketing automation can be summarized in...
by Stefania | Mar 22, 2018 | Marketing Automation
INTEGRATION OF THE MACHINE LEARNING The Machine Learning is considered one of the main trends of this 2018 (Click here) It’s a technique used by Marketers to create increasingly targeted and efficient content. What is Machine Learning? Machine Learning is...
by Stefania | Feb 27, 2018 | Marketing Automation
MARKETING TRENDS 2018 The Marketing Automation software market is growing rapidly, over 50% of companies use automations and the market is expected to expand in the coming months. 2018 will focus on creating unique and engaging experiences that add value to the...
by Stefania | Feb 15, 2018 | Marketing, Marketing Automation
GDPR THE NEW EU REGULATION Between the hottest topics of this 2018, the GDPR is undoubtedly on the podium. On 25 May 2018 the new EU Regulation 2016/679, known as GDPR (General Data Protection Regulation), will be applicable in all European countries. The new...
by Stefania | Feb 9, 2018 | Marketing Automation
HOW MARKETING AUTOMATION BECOMES A PARTNER FOR INSURANCE AGENCIES The insurance industry is one of the sectors with a lower growth rate in recent years, also due to the less advanced technologies they work with. However, in the last year there have been radical...
