The Sales Force Automation, refers to business computing platforms of sales support. The SFA systems are not to be confused with marketing automation platforms.
The difference between the two is so much and serve two completely different jobs:
The Sales Automation takes care of creation, management, organization and approval of content regarding sales, mainly agents exploit this system to facilitate content changes depending on the type of customer.
The Marketing automation (click here to investigate) covers content management and the process of sending emails that lead eventually to the sales process. Different is therefore also the purpose of the two services, while the marketing automation aims to bring to the potential customer your way to the checkout process, the sales automation potentially focuses instead on sale.
With the aim of increasing their productivity performance, more and more companies want to adopt sales force automation solutions that can:
One of the most important features of sales management solutions is definitely being able to adapt and integrate with business management and offer the ability to add new and useful modules at any time built on new corporate business needs.
Sales Automation benefits associated with those of a CRM system allows sales agents to improve their productivity and therefore increase sales and business performance.
SEE ALSO HOW TO INTEGRATE YOUR CRM SOFTWARE WITH MARKETING AUTOMATION
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Marketing automation and CRM (Customer Relationship Management) are tools that, used correctly, them increase the business of your brand by converting visitors into buyers.
When a CRM software is integrated with a marketing automation software, the features are bidirectional, meaning that both systems need to interact with each other and if you make a change within the CRM system, the same data is also change within the system of marketing automation and vice versa.
Marketing automation software often have features about email marketing (See LeadBI and all its functionality) that, if integrated with the CRM software, allow you to send targeted emails to contacts already in your database.Without integration existing contacts cannot be inserted in your CRM system, within the marketing automation software, if not manually!
Of course, it is always wise to check your marketing strategy to see whether it is useful so, and if the emails are important to your strategy.
Once integrated it, you can see that the construction processes, implementation and monitoring of the landing pages becomes much easier. By combining the two systems, he has one goal to get faster to finalize the sale of your services.
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The lead generation software that
uncovers your website visitors and turns them into leads.
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RSS
CONTACT US
LeadBI | Marketing Automation Made Simple
Dublin - Maple Avenue, Stillorgan Industrial Park
