SALES FORCE AUTOMATION
How it works?

 

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The Sales Force Automation, refers to business computing platforms of sales support. The SFA systems are not to be confused with marketing automation platforms.
The difference between the two is so much and serve two completely different jobs:
The Sales Automation takes care of creation, management, organization and approval of content regarding sales, mainly agents exploit this system to facilitate content changes depending on the type of customer.

The Marketing automation (click here to investigate) covers content management and the process of sending emails that lead eventually to the sales process. Different is therefore also the purpose of the two services, while the marketing automation aims to bring to the potential customer your way to the checkout process, the sales automation potentially focuses instead on sale.

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With the aim of increasing their productivity performance, more and more companies want to adopt sales force automation solutions that can:

  • ensure fluidity and maximum integration with enterprise data system,
  • integrate information throughout the entire operational process,
  • reduce the risk of errors with timely information and optimize processes,
  • focus on the customer and product to close deals efficiently.

One of the most important features of sales management solutions is definitely being able to adapt and integrate with business management and offer the ability to add new and useful modules at any time built on new corporate business needs.
Sales Automation benefits associated with those of a CRM system allows sales agents to improve their productivity and therefore increase sales and business performance.

 

SEE ALSO HOW TO INTEGRATE YOUR CRM SOFTWARE WITH MARKETING AUTOMATION

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by | Nov 7, 2017

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