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Today Zapier officially joins the integrations supported by LeadBI!

Zapier allows you to connect and automate communication between different platforms and LeadBI, through specific triggers called Zap.

For example, you can integrate LeadBI with Google Forms, with your Trello boards or with Slack tasks, to add or retrieve data to and from LeadBI.
Setup takes two minutes and no technical knowledge, just create your Zapier account and follow the instructions related to the integration you want to activate.

Thanks to Zapier the integration, LeadBI can now be easily integrated with over 3000 different services. Try it now!

Starting today, you will find new Reports for your Email Campaign stats in a new graphics.

The new layout will allow you to understand the trend of your email campaigns at a glance, thanks to the new graphs and a more natural layout for all type of data.

You will find the new report layout both in the general stats page with the overview of all you camapigns, and in the details page of every single campaign sent.

The new reports look is available in your account starting now!

LeadBI is now also present in South Africa!

With the opening of new offices in South Africa, LeadBI becomes more and more international.A new synergy, an important partner in the digital world that opens the doors to new market segments. This new international focus allows us to reach new customer targets with a direct presence in the reference market and therefore the possibility of offering our services and assistance in an increasingly timely and localized manner.

This strategic collaboration has the name of Shaun Swanepoel, an important name in the international email marketing and in the automation market, with his 12 years of experience for leader companies in email marketing service such as GraphicMail and TotalSend.

Shaun witnesses in South Africa what has been an important change in the world of email marketing, namely the succession of a lot of small competitors, providers of bulk mailing services who do not give the right attention to the customer.

And this is precisely what is happening in the rest of the world, the incoming of an increasingly target and customized approach. And that's exactly what we do with our idea and our system. And Shaun got it right.

He knows the LeadBI world thanks to our founder Nicolò and keeps in contact with him over the years and when the time is right for both, LeadBI South Africa is born, LeadBI's second international partner.

Mr. Swanepoel says about us: “One thing can be said about Italians and South Africans, they bargain hard but in the end, they share a lot of common values in what they want in life!

Because even if many kilometers away, LeadBI South Africa is always next to us, in the evolutions that our world lives every day, in the change that digital imposes on our activities and in the attention we place in the care of our customers and in the partnership that we manage to establish with them, day by day, evolution after evolution. Even in South Africa.

Visit the website: https://www.leadbi.co.za

 

 

 

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Create your automations in a completely new way

Starting today, you will be able to create your campaigns in a much easier and faster way, thanks to the new Automation feature integrated directly inside the different sections of the LeadBI dashboard..

This means that you will now be able to create automations:

...without ever leaving the edit screen or change your browser tab!

The new Enable Automation button

This is possible thanks to the all-new Enable Automation button, that you will find whenever you are creating a new campaign, landing page, or opt-in form.

With this button, the Automation options will appear directly in the creation workflow. For example, when creating a new email campaign, you will find the new Step 4: Automation as you can see in this screenshot:

This also means that the automation will be automatically triggered by the campaign you're creating. You will only need to choose the actions you want to happen to every contact receiving this email!

The same principle applies when activating the Enable Automation button while creating a new Opt-in form, or a Landing Page.

 

Where will I find the list of all my Automations?

You can access all your automations at any time from the left menu, simply by clicking on More > Automations. From here, you will be able to manage and edit every single Automation, exaclty like you've done so far.

LeadBI is constantly evolving, we hope this improvements will make your work as easy and fast as possible.
We have a number of new features in our roadmap, so as always, stay tuned!

 

 

 

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If you have a lot of contacts associated to more than one tag, or if you wish to find a set of leads using a more complex filter, you can easily change the filter logic between AND and OR in the Leads section of your account

With the AND logic, you will find only the contacts having ALL the tags you entered in the search filter.
Example:if you enter the tags “client” and “active” in the search filter, with the AND logic you will find only contacts having BOTH these tags in their profile.

 

With the OR logic, you will find the contacts having AT LEAST ONE of the tags you entered in the search filter
Example: if you enter the tags “client” and “active” in the search filter, with the OR logic you will find every contact having only the tag “client”, only the tag “active”, or both these tags.

 

 

 

 

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Come usare i dati dei tuoi utenti per creare content di successo

Ogni volta che un utente decide di interagire con il tuo brand, ti mette a disposizione tutta una serie di informazioni in merito ai suoi gusti e alle sue necessità. Puoi utilizzare questi dati per migliorare i contenuti del tuo sito web ed ottimizzare il copy del tuo sito web secondo quelle che sono le necessità del tuo pubblico.

Ma all'atto pratico, come puoi usare efficacemente i dati che hai a disposizione per migliorare il tuo content?
E' esattamente quello che andremo a vedere.

 

Ma prima, un passo indietro

Prima di utilizzare al meglio i dati a tua disposizione, devi ovviamente avere in piedi una strategia per raccogliere i dati dei tuoi clienti.Esistono diverse strategie per attirare l'utenza e convincerla a rilasciarti le proprie informazioni: uno dei metodi più comuni ed efficaci è quello di offrire qualcosa di valore in cambio, ovvero il famoso Lead Magnet.

Abbiamo approfondito il discorso in merito ai Lead Magnet in un precedente articolo del blog, assieme ad approfondimenti sull'utilizzo efficace di una Landing page e sull'importanza della marketing automation in una strategia omnichannel.

Come utilizzare i dati dei tuoi lead per creare contenuti efficaci

 

Conclusioni

Questi sono solo alcuni dei metodi in cui è possibile fare leva sui dati a tua disposizione per migliorare il tuo content, ottimizzare la tua strategia di marketing, circoscrivere o ampliare il raggio di utenti che vuoi raggiungere con ogni tipologia di contenuto. Usare il customer data nel modo giusto porterà il tuo brand a crescere, con risultati misurabili, in maniera sempre più efficace,

 

 

 

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Starting today, LeadBI will provide you the all new feature Lists, that will enable you to quickstart your initial email marketing steps.

What is the Lists feature

This new feature will allow you to import your email database easier and faster, letting you create a specific list for every import, to send massive emails to your contacts.

A differenza della sezione Leads, nelle Liste troverai solo i dettagli generici dei tuoi contatti, senza informazioni sulla loro attività nel tuo sito web o il loro storico di navigazione.

Unlike the Leads section, the new List will give you only the base data about your contacts, without giving you insights about their activity or their browsing history on your website. 

For this reason, Lists is perfect to import your existing email database and easilty send your email marketing campagins to your existing database.

Who is this feature for?

The Lists feature is active for both Lite and Pro plans.

If you have the Pro plan, you will find in your Leads section all the contacts that you have imported in your Lists, provided that they have interacted with your emails and browsed your website.

If you have a Light plan, you can use Lists to easily manage your email marketing activities, without worrying about the marketing automation side of the platform.

If you ever need more insight about your visitor activities, you can activate a Pro plan any time you want.

 

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The importance of Marketing Automation in a Marketing Omnichannel strategy
Actually the users prefer to communicate with the brand through various available channels (websites, chat, email, social media, during the events and on more traditional media as press, TV and radio), so for the brand is important taking advantage of marketing omnichannel.
An Omnichannel strategy benefits from all the channels and define them as a unique point of communication, focuses on campaign and offers a logical message on all the channels with whom the target audience communicates.
An omnichannel approach allows marketing manager to be engaged with their own customers and it represents often the key element to ensure the Inbound Marketing campaigns could get great results.

Why Marketing Automation is essential?

In the last decade, the expectations of users to the brand are considerably increased, in fact their engagement is not only for the product purchase, but rather they find an experience to lead them to the purchase journey.
The marketer, based on those needs, have to lead and engage the user in every step of Customer Journey, taking advantage of Marketing Automation solutions to be optimized.
Today Marketing Automation represents a strategic point to satisfy the various user needs and to improve the knowledge of their own customers.

1. Customer Journey mapping

Marketing managers needs to get efficient and concrete information, because, allow to make strategies and track the campaign results.
Otherwise, seeing as the users are not always interested to complete surveys and make reviews, it’s not easy getting detailed information and consequently decrease the opportunity to get feedback.
Marketing Automation allows the brand to monitor the user behaviours and discover specific information of every Lead, tracking with precision all the actions during his Customer Journey.

Marketing Automation helps you to:

Brand could take opportunity from online information and put them into sources of income, for this reason is essential not waste the information we have.

2. Giving customized and dynamic content

Certainly the more difficult job is represented by a simultaneous management of all the channels in which the user finds a brand, each with their own features.
The opportunity to automate the process of content customization is an important resource that allows to act also on large scale.
Why is it essential offering customized and dynamic content in a omnichannel approach?
The dynamic content applies through email, blog, landing page and it depends of the user, allowing a relevant customization and transmitting value to the user experience. For example an advertisement or a website article could change based on content interactions, as click, demographic data or leadscore.
Marketing Automation gives the right message to the right user/visitor at the right time and consistently with the Customer Journey or the campaign created by the company.

3. Lead Scoring

When there is an interaction between the users and the company contents, you obtain a series of information and data that Marketing Automation allows to acquire, categorize and define to segment the potential customers.
Through the collected information you could connect the most appropriate Buyer personas to each user, however every action can be associated with a score (the visualization of a certain page, the interaction with the company social page, the filling out of an important field).
When you track the interactions with the company channels, at every user will be associated a score that will increase based on customizable rules. The Lead Scoring allows to detect the most active users, and identify them to carry out specific actions making simple the conversion.

 

4. Gradual profiling with dynamic content

The sales team could get results if communicates with really interested Lead. Today, you have a great opportunity to increase the Lead Generation and profiling step-by-step only qualified leads through the Marketing Automation process.
The progressive profiling allows to track the lead step-by-step and making less invasive the process, through dynamic form and different questions based on data you already have.
Moreover, it allows to create less form and get more information from the users, with a great time saver and optimizing the results.

5. Effective communication and Branding

The companies which have implemented the Marketing Automation process associating it to a marketing omnichannel strategy they get a considerable improvement in perception and customer loyalty.
Today the users find experiences only through the synchronization about interaction and marketing to all the channels.
Fortunately is easier with Marketing Automation, because, it allows to set up a logical concept on a single platform about the brand and the company.

 

Conclusion

Seeing as, user behaviours and expectations are considerably increased, they request customized experiences for your own purchase journey.
The companies that work to associate marketing omnichannel to their strategies have got more opportunities to focus the attention of your own target market and to differentiate from competitors.
Only thanks to Marketing Automation you can optimize the time and get better results, because, is not easy managing marketing omnichannel.

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Usually people don’t give their own personal information to companies, this is the reason why in exchange you need to give a “content”.
What is it and how can you realize it?

Probably you already know the meaning of Lead Magnet.
Lead magnet is a content, that attracts and incites your potential customer to send you his information, like the email or telephone number, to recall him later.
To better understand we make an example: to collect new data, you can create a Form through our LeadBI platform, offering a free download ebook. Your contacts could download the file only adding their email.
So, Lead Magnet is represented by the ebook.

To make sure that it works and that you can collect information, a good lead magnet should be:

 

How to realize a good lead magnet for your business

How can you realize your lead magnet? How can you create those content so interesting for your target, so as to give you the contact information?

Here are some suggestions:

Remember: lead magnet must be simple and easy to use!

 

Technical details of a good lead magnet

Which are the features of a good lead magnet?

Finally choose the title: it should be vivid and incite your users!
Remember: Lead magnet could be the subscription to an event, training course or a webinar, something specific that incites a strong interest.

 

How can I promote my lead magnet and where can I “insert” it?

Now you realized your lead magnet (it should convince you, you have to think that is really valuable for your typical customer), you just have to insert it in a landing page and promote it. But how do you do it?
We see together the following step:

  1. Create a Landing Page to collect the data, in which you ask the information you want for your audience. For example they could be name, surname, email or telephone number;
  2. To obtain your lead magnet, the users should send you their data: your goal is to recall them!
  3. Once created the landing page through LeadBI platform, start to promote;
  4. Use all the social network at your disposal: Facebook, Linkedin, Twitter.
  5. You have to tell your potential customers that PDF file, ebook, webinar, or video (or something you’ve decided) is free, filling out a simple form!
  6. The lead will receive automatically the email with lead magnet and you could start to communicate with him.

 

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In the current context, it is harder than ever attract and get loyalty the customers. You may have already had an amazing customer and thinking about it would be extraordinary if all the customers were like that. Maybe you have also meditate on how the differences in customer lifetime affect on your marketing strategy.

However, the customer lifetime value (CLV) can be rather complicated to study, especially because of the time that many small and medium sized enterprises employ to convert a lead into customer.

But don’t think that could be a problem. Following there is a way in which the products or the services that you sell allows to loyal customers adding value at your business.

Unify data to obtain an analysis of your best customers

For best customers I mean that with a more high lifetime value. You could describe some features about your more loyal customers, but how much of them are based on customer data?
If it isn’t so, unify customer data breaking down barriers, measuring all the customer journey and building dynamic user experiences. If you are unified all possible data, the next step is to start developing a customer lifetime value example.

Three steps to unify customer data:

  1. Breaking down barriers and reinforce customer data
  2. Perform measurements and analysis during all the customer journey
  3. Build dynamic user experiences

 

 

Use the available resources to determine the complexity of the Customer Lifetime Value modeling

The complexity of CLV modeling depends from the amount of funds and talents you can dedicate to the latter. After you defined the resources you can commit, you’ll be able to define more easily the complexity degree about modeling.

For example, there are so many companies that to estimate the customer value, use a lot of Markers as the product purchase pricing, demographic customer data and purchase data. This metric is called “Day One” and predicts a single customer value in a particular moment, and also the efficacy in helping to make decisions regarding the investment of some customers.

The companies which don’t have the same resources to analyze data can use simpler alternative methods, as purchase pricing or the customer lifetime value.
If you don’t have the resources for a more advanced model, you have to consider the average incomes for customer, the average outcome frequency and the amount of products or customer service request at your business. Gather these customers into as many segments as are your resources to perform the analysis, starting from the easiest sharing between customers below average, average and above average.
With all the information at your disposal, try the common features between data into every group. To prevent the potential customer lifetime value, compare all their data with those of these consolidated groups.

What really matters is the usage of new customer data

If you don’t have resources, you have to consider the possibility of cooperation with a data scientist or an expert agency to develop probability models about the behaviour of buyers.
Regardless the complexity of the model, develop it one effective for your business requires time and task.

The development of CLV modeling is the first step for a long term business sustainability, but the modeling is not enough to produce outcomes. What really matters is how you use new customer data.
Every journey is composed by more steps and that of CLV is not an exception. Every step allows you to reinforce the position of your company. Start letting your data show you the way to achieve the best customers.

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