7 Febbraio 2018

Content Intelligence: La nuova frontiera del marketing

[et_pb_section bb_built="1" admin_label="Sezione" fullwidth="off" specialty="on" next_background_color="#2da9e8"][et_pb_column type="2_3" specialty_columns="2"][et_pb_row_inner admin_label="Riga"][et_pb_column_inner type="4_4" saved_specialty_column_type="2_3"][et_pb_text admin_label="Testo" background_layout="light" text_line_height="1.5em" _builder_version="3.0.95"]

CONTENT INTELLIGENCE

LA NUOVA FRONTIERA DEL CONTENT MARKETING

Content_marketing_life_cycle

 

La content marketing è diventata pervasiva in tutte le attività di marketing: dalla conoscenza del marchio alla SEO, alla generazione di lead e al loro nutrimento. Ultimamente bisogna fare i conti con l’acquirente moderno che prima di pensare all’acquisto vuole avere una conoscenza approfondita del prodotto o servizio.

La content intelligence è classificata la nuova frontiera dei marketers.

 

Che cos’è la content intelligence?

 

Con il termine Content Intelligence si fa riferimento alla nuova tecnologia che fornisce dati e approfondimenti su contenuti di proprietà e di terze parti per aumentare i risultati del marketing e per studiare nuove strategie.

 

La tecnologia di cui stiamo parlando, si integra perfettamente con il lavoro svolto dai migliori esperti di marketing per la raccolta di dati, portando innovazione e certezza sui dati. Parliamo di due grandi categorie:

  • Dati interni: dall'analisi al CRM all'automazione di marketing, ai sistemi di business intelligence.
  • Dati esterni: dal Web che producono e consumano costantemente nuovi contenuti a cui è esposto il nostro target.

 

La Content Intelligence, con la sua tecnologia, struttura il contenuto studiando i metadati, ottimizzando la prestazione del contenuto e offrendo esperienze migliori sia per i clienti che per l’azienda.

 

Oggi, il marketing è matematica.” - Mark Schaefer, Marketing Consultant

 

Ecco perchè la Content Intelligence sta conquistando i marketers molto velocemente, perchè rende il marketing più misurabile.

 

L’uso della Content Intelligence

 

  • Analizza gli interessi del pubblico per definire una migliore strategia di contenuto;
  • Studia come rendere i tuoi contenuti unici e migliori;
  • Ottimizza il contenuto mentre lo crei;
  • Studia quali contenuti condividere,quando e dove;
  • Analizzare i risultati e capire cosa migliorare.

 

La Content Intelligence fornisce approfondimenti che guidano gli analisti di market intelligence alle informazioni più utili arricchendo il contenuto monitorato con i dati analitici.

Inoltre, fornisce un modo per quantificare l'impatto del contenuto, in generale o su un argomento specifico. Ciò significa che puoi confrontare i contenuti dei tuoi competitors con i tuoi. (Contenuti KPI di proprietà).

 

Differenza tra Content Intelligence e Artificial Intelligence

 

Content Intelligence (CI) e Artificial Intelligence (AI) sono due argomenti diversi e da non confondere.

Artificial Intelligence si riferisce allo sviluppo di sistemi informatici in grado di svolgere compiti normalmente svolti dagli esseri umani.

Il Content Intelligence  è semplicemente un insieme di strumenti in grado di estrarre i big data e offrire approfondimenti basati sull'analisi per i marketers. Il CI non può sostituire il pensiero umano, ma può fornire facilitare le azioni dei marketers rendendo i processi più rapidi.

[/et_pb_text][et_pb_post_title _builder_version="3.0.73" title="off" meta="on" author="on" date="on" categories="off" comments="off" featured_image="off" featured_placement="below" parallax_method="on" text_orientation="left" text_color="dark" text_background="off" border_style="solid" /][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type="1_3"][et_pb_sidebar admin_label="Barra Laterale" orientation="left" area="sidebar-1" background_layout="light" remove_border="on" header_text_color="#21dc7f" body_text_color="#777777" header_font="|on|||" body_font_size="13" body_line_height="1.5em" _builder_version="3.0.73" show_border="off" /][et_pb_code _builder_version="3.0.73"]

[/et_pb_code][et_pb_social_media_follow admin_label="Segui Social Media" link_shape="circle" background_layout="light" url_new_window="off" follow_button="off" _builder_version="3.0.73" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/leadbi.org/" skype_action="call" bg_color="#3b5998"]

Facebook

[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network="twitter" url="https://twitter.com/AskLeadBI" skype_action="call" bg_color="#00aced"]

Twitter

[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network="linkedin" skype_action="call" url="https://www.linkedin.com/company/leadbi" bg_color="#007bb6"]

LinkedIn

[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network="skype" skype_url="matteo@leadbi.com" skype_action="chat" bg_color="#12a5f4"]

skype

[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network="pinterest" skype_action="call" url="https://it.pinterest.com/leadbi" bg_color="#cb2027"] Pinterest [/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_section][et_pb_section bb_built="1" admin_label="section" custom_padding_last_edited="on|tablet" module_id="free-trial" _builder_version="3.0.101" background_color="#2da9e8" custom_padding="17px|0px|0px|0px" custom_padding_tablet="0px||0px|" prev_background_color="#ffffff" next_background_color="#182a3c" global_module="432"][et_pb_row admin_label="row" global_parent="432" custom_padding="27px|0px|7px|0px" _builder_version="3.0.47" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4"][et_pb_text admin_label="iscriviti" global_parent="432" _builder_version="3.0.73" text_font="Montserrat||||" text_font_size="36px" text_line_height="1em" background_size="initial" background_position="top_left" background_repeat="repeat" text_orientation="center" background_layout="dark" module_alignment="center" custom_margin="||50px|"]

Sign up! It's easy

[/et_pb_text][et_pb_code admin_label="last+first name 50%" global_parent="432"]

[/et_pb_code][et_pb_code global_parent="432"]

[/et_pb_code][et_pb_text global_parent="432" _builder_version="3.0.101" background_size="initial" background_position="top_left" background_repeat="repeat" text_orientation="center" background_layout="dark" module_alignment="center"]

[ninja_form id=5]

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" admin_label="Sezione" custom_padding_last_edited="on|tablet" _builder_version="3.17.6" background_color="#182a3c" custom_padding="51px|0px|40px|0px" custom_padding_tablet="0px||0px|" locked="off" module_id="lbi-footer" prev_background_color="#2da9e8" next_background_color="#ffffff" global_module="324"][et_pb_row admin_label="Riga" global_parent="324" _builder_version="3.0.86" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="1_4"][et_pb_text admin_label="Testo" global_parent="324" _builder_version="3.0.74" text_font="Open Sans||||" text_text_color="#eeeeee" text_font_size="13" background_size="initial" background_position="top_left" background_repeat="repeat" background_layout="dark"]

LeadBI

[/et_pb_text][et_pb_text admin_label="Testo" global_parent="324" _builder_version="3.17.6" text_font="Open Sans||||" text_text_color="#eeeeee" text_font_size="13" background_size="initial" background_position="top_left" background_repeat="repeat" background_layout="dark"]

The lead generation software that
uncovers your website visitors and turns them into leads.

[/et_pb_text][/et_pb_column][et_pb_column type="1_4"][et_pb_text admin_label="COMPANY" global_parent="324" _builder_version="3.0.74" text_font="Montserrat||||" background_size="initial" background_position="top_left" background_repeat="repeat" background_layout="dark"]

COMPANY

[/et_pb_text][et_pb_text admin_label="Testo" global_parent="324" _builder_version="3.17.6" text_font="Open Sans||||" text_text_color="#eeeeee" text_font_size="13" text_line_height="1.4em" background_size="initial" background_position="top_left" background_repeat="repeat"]

ABOUT US

BECOME RESELLER

JOB

FAQ

[/et_pb_text][/et_pb_column][et_pb_column type="1_4"][et_pb_text admin_label="RESORUCES" global_parent="324" _builder_version="3.0.101" text_font="Montserrat||||" background_size="initial" background_position="top_left" background_repeat="repeat" background_layout="dark"]

RESOURCES

[/et_pb_text][et_pb_text admin_label="LINK DOWN" global_parent="324" _builder_version="3.17.6" text_font="Open Sans||||" text_text_color="#eeeeee" text_font_size="13" text_line_height="1.4em" header_line_height="1.4em" background_size="initial" background_position="top_left" background_repeat="repeat"]

COMPARE

RESOURCES

USE CASES

GET STARTED

 

[/et_pb_text][et_pb_social_media_follow global_parent="324" url_new_window="off" _builder_version="3.0.101"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/leadbi.org/" _builder_version="3.0.101" background_color="#3b5998" follow_button="off" url_new_window="off"]

Facebook

[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network="twitter" url="https://twitter.com/AskLeadBI" _builder_version="3.0.101" background_color="#00aced" follow_button="off" url_new_window="off"]

Twitter

[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network="pinterest" url="https://www.pinterest.com/leadbi/" _builder_version="3.0.101" background_color="#cb2027" follow_button="off" url_new_window="off"]

Pinterest

[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network="linkedin" url="https://www.linkedin.com/company/17890121/" _builder_version="3.0.101" background_color="#007bb6" follow_button="off" url_new_window="off"]

LinkedIn

[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network="rss" url="https://www.leadbi.com/blog/" _builder_version="3.0.101" background_color="#ff8a3c" follow_button="off" url_new_window="off"]

RSS

[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4"][et_pb_text admin_label="CONTATTACI" global_parent="324" _builder_version="3.0.74" text_font="Montserrat||||" background_size="initial" background_position="top_left" background_repeat="repeat" background_layout="dark"]

CONTACT US

[/et_pb_text][et_pb_text admin_label="CONT" global_parent="324" _builder_version="3.3.1" text_font="Open Sans||||" text_text_color="#eeeeee" text_font_size="13" text_line_height="1.4" text_line_height_tablet="1" header_line_height="1.4em" background_size="initial" background_position="top_left" background_repeat="repeat" background_layout="dark"]

SUPPORT

TERMS AND CONDITIONS

HELP CENTER

PRIVACY HUB

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row global_parent="324" custom_padding="0px|0px|0px|0px" _builder_version="3.0.86" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="1_2"][et_pb_text admin_label="Testo" global_parent="324" _builder_version="3.17.6" text_font="Open Sans||||" text_text_color="#eeeeee" text_font_size="13" background_size="initial" background_position="top_left" background_repeat="repeat" background_layout="dark" custom_margin="0px|||" custom_padding="0px||0px|"]

LeadBI | Marketing Automation Made Simple
Dublin - Maple Avenue, Stillorgan Industrial Park

[/et_pb_text][et_pb_image global_parent="324" src="https://www.leadbi.com/wp-content/uploads/2017/11/comodo_secure_seal_76x26_transp.png" _builder_version="3.3.1" custom_css_main_element="float:left;||margin-right:10px;"]

 

[/et_pb_image][et_pb_code global_parent="324"] [/et_pb_code][et_pb_code global_parent="324"][/et_pb_code][/et_pb_column][et_pb_column type="1_4"][et_pb_image global_parent="324" src="https://www.leadbi.com/wp-content/uploads/2018/06/GDPR-logo.png" always_center_on_mobile="off" disabled_on="off|off|off" _builder_version="3.17.6" max_width="99px" custom_margin="0px||0px|" custom_padding="20px||0px|" custom_padding_tablet="0px||0px|" custom_padding_last_edited="on|tablet" /][/et_pb_column][et_pb_column type="1_4"][et_pb_code global_parent="324" _builder_version="3.17.6" custom_css_main_element="font-family:%22open sans%22;||font-size: 13px;"]PRIVACY POLICY
COOKIE POLICY[/et_pb_code][et_pb_image global_parent="324" src="https://www.leadbi.com/wp-content/uploads/2017/01/aws-logo-trans.png" _builder_version="3.0.86" custom_css_main_element="float:left;"]

 

[/et_pb_image][et_pb_sidebar global_parent="324" area="et_pb_widget_area_1" _builder_version="3.17.6" custom_css_main_element="float:right;||border:0;"]

 

[/et_pb_sidebar][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" prev_background_color="#182a3c"][et_pb_row][/et_pb_row][/et_pb_section]

LeadBI

Email Marketing, Landing page, CTA, Form d’iscrizione, Lead scoring, Profilazioni, Automazioni e molto altro…
PROVA GRATIS
support@leadbi.com
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram