27 Febbraio 2018

4 step da seguire per investire il budget aziendale nel Digital Marketing

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4 STEP DA SEGUIRE PER INVESTIRE IL BUDGET AZIENDALE NEL DIGITAL MARKETING

 

 

Chi conduce un’impresa ha capito l’importanza dell’investimento nel marketing digitale.

La quantità di strumenti di cui un'azienda ha bisogno e le funzioni richieste variano dagli obiettivi, le strategie, dal budget a disposizione e dal budget destinato alla formazione del team aziendale.

La quantità eccessiva di software e servizi di marketing non facilita la scelta, spesso la differenza è veramente minima.

Non lasciarti trasportare dalle funzionalità!

Prima di essere trasportato dalle novità e dall’esistenza di nuove funzionalità e servizi online, chiediti se risolvono i tuoi problemi reali. Parola d’ordine: efficienza!

Ricordati sempre che le funzionalità sono un mezzo per un fine, e che il fine è una soluzione a un tuo problema aziendale o un miglioramento.

Identifica il problema!

Prima di cercare software e servizi, preoccupati di creare una lista di problemi e di sezioni da migliorare all’interno della tua azienda. Includi anche i problemi del tuo team: dalla gestione, alla produzione, alla promozione online e alla vendita.

Ascolta i tuoi dipendenti, crea sondaggi ed inviali ai tuoi clienti. Una critica di un tuo cliente ti aiuta a capire le problematiche reali dei tuoi prodotti o servizi.

Cerca soluzioni!

Identificato il problema, stila una lista di soluzioni possibili per risolverlo. C’è bisogno di un intervento tecnico? Hai bisogno di formare il tuo personale? Hai bisogno di cambiare strategia di marketing?

Crea una lista possibili soluzioni, ricorda che nel digital marketing ci sono strategie ben distinte e prima di acquistare software di e-mail marketing, marketing automation etc. o di nuovi strumenti di marketing,  devi avere bene in mente i tuoi obiettivi e una buona strategia di marketing.

Tempo di investire!

I contenuti e la pubblicità prenderanno gran parte del tuo budget, utilizza software e servizi che realmente ti aiutano a creare, ottimizzare e condividere nei giusti canali i contenuti realizzati dal tuo team.

La pubblicità online rappresenta ancora la quota più grande nel complesso del marketing online, ma oltre al budget per la promozione online, gran parte delle aziende hanno definito un budget per l'acquisto di hardware e software di marketing.

Quando acquisti strumenti che soddisfano delle esigenze reali, i risultati sono incredibilmente vantaggiosi. Un’azienda formata e attiva online incrementa notevolmente il fatturato, riesce a migliorare la brand reputation e tiene il passo con i competitors.

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