What is Inbound marketing?
In the last years, in a digital marketing world, the terme Inbound marketing has become widespread. Certainly you know the meaning as a new effective strategy for a business approach and for attracting new potential customers.
What is the meaning by this concept?
Inbound marketing is a powerful method focused to encourage your products and services. With the chance to spread contents it allows you that our product is found when the user needs, thinking about the purchase.
In fact, Inbound means “to enter”, to highlight that the users are going in the direction of that product or service and to be attracted. For this reason, the company can address and attract specific prospects, that is potential customers. It is a strategy that doesn’t put the product at the center, but the customer and the opportunities ho wants to seize.
Inbound marketing is different from Outbound marketing, known as his invasive methodology, in which you lost all the strengths trying to sell something to your customers not always interested to purchase.
So, Inbound marketing is one of the main sources of income for the company, because, is focused to specific target and it offers interesting qualitatively contents.
The goal is to obtain lead, that is interesting and interested contacts, and through real-time marketing monitoring you have to evaluate step by step the results.
In this way, the content marketing helps to create with the customers, potential or acquired, a training and exchange path, not only for sale but for mutual growth.
How Inbound marketing works?
Using all the necessary tools makes sure that the user becomes a visitor to our website, then a contact (lead) and finally a customer. If the customer is satisfied, he will decide to pass on his experience to others.
The inbound methodology develops in four stages:
Attract
The first goal is to attract qualified traffic, to be more concentrate on visitors that probably become leads and, finally, customers.
The most useful tools are:
Blog: effective to attract targeted visitors, though the interesting contents that generate engagement
Social media: sharing blog post on social networks
SEO: website optimization with the right keywords selection
Convert
The second step, is to collect all the contact information.
The most useful tools are:
Call To Action: call to action by link to obtain the maximum conversion, such as to download a material or to sign up for an event
Landing Page: page created on the website in which the contact sends his information to interact with the sales area
Form: contact request form to turn the visitor into a lead
Close:
After you’ve attracted right leads and converted them, it will be necessary to nurture and turn them them into customers
The most useful tools are:
Mailing: sending targeted content to the sale to keep your interest turned on
Lead scoring: identifying the most likely customers based on the score
Marketing automation: sending automated e mail such as promotions, invitations and events based on the interests of the lead
Delight:
The last stage consist of retaining customers and maintaining them.
The most useful tools are:
Social media: social platforms suitable for providing services in real time.
E mail & Marketing automation: specific attention dedicated to prospects, with updates on new products or contents that encourage insights
So we can suppose the Inbound marketing process as a funnel that narrows as soon as you proceed in the various stages of customer acquisition.
LeadBI is the powerful Marketing Automation platform easy to use which will allows you join the Inbound marketing world.
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