LeadBI Marketing Automation Blog
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AdWords conversion tracking helps you track your customers’ important actions, such as signups, mobile app downloads, and more. Conversion tracking has an important role in marketing channel spending allocation. After all no one wants to waste money on inefficient marketing channels. Campaign Setup Setting campaign tracking is really important if you want to measure campaign […]
View the article10 Techniques to Capture More Leads From Your Website Traditional marketing is becoming less and less effective to capture more leads by the minute. Permission marketing on the other hand can be an untapped source of new customers, you have to hedge your bets to keep the CAC low and the pipeline full. When the […]
View the articleWhy Cost of Customer Acquisition is the most important startup metric ? The cost of customer acquisition (CAC) means the price you pay to acquire new customers. In its simplest form it can be worked out by: dividing the total cost associated with acquisition by total new customers, within a specific time period. Monthly Cost […]
View the articleHow to build links to your website ? Before we start talking about link building strategies let’s define what link building is. Basically when you are looking to rank organically through search engine optimization, mainly you are optimizing for Google, because Google is the biggest search engine at least in US. Now if you are […]
View the articleWebsite social media optimizations We often hear about website and search engine optimization, but website social media optimization hasn’t quite made it into the mainstream vernacular. Whether you’ve heard the term or not, you may already optimizing your social media posts every day. Metadata can be an easily overlooked facet of social marketing, pawned off […]
View the articleCommon SEO Issues Meta title Your page’s meta title is an HTML tag that defines the title of your page. This tag displays your page title in search engine results, at the top of a user’s browser, and also when your page is bookmarked in a list of favorites. A concise, descriptive title tag that […]
View the articleB2B Startup Marketing Checklist If you are starting a new company or project, these are the things you will need do from a marketing point of view in the first couple of weeks. Pick a name that will work long-term. Needs to be simple, memorable, and unambiguous. The “.com” domain should be available without playing […]
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