28 August 2018

4 ways how to improve B2B conversions with Inbound Marketing

You think you didn't read it right? Well, yes you are! In just 4 ways you can improve your B2B conversions with inbound marketing!

Before we even start, how many leads do you have from your inbound marketing per month? 20, 40, 60, 200? If you carefully follow all 4 ways, you can at least have twice like that!

A lot of people underestimate inbound marketing. But the truth is - it is one of the most effective ways to engage with your potential customers, capture them, and convert into loyal customers.

This article is a result of a testing long several months. What we have managed to do at the end, is to create a killer formula for improving your inbound marketing.

Shall we begin?

Why should you use Inbound marketing?

Inbound marketing is one of the most efficient ways of lead generation. With Inbound marketing, you will easily lead your website visitors through the funnel.

By the HubSpot's statistics, B2B companies who are writing blog and content, generate 67% more leads than those who don't.


Inbound marketing will not just increase your lead generation, it will also:

  • Improve your relationships and trust with your website visitors
  • Create better and user-friendly website visitor journey

In this article, we will see how can you do that!

Improve your visitor experience

Easier said than done? Improving visitor experience sounds like a hard thing to do, but the truth is - it isn't.

Mostly, business owners just want to tell as much as they can about their company. The sad thing is that, even if we are stepping in the second decade of the 21st century, a lot of websites are still like online brochures.

If your website is like that, then you should probably change some things, very fast! And no, I'm not talking here about some funny and expensive widgets, pop us and cutting-edge designs. I'm talking about the stories you will tell and visions which will inspire your website visitors.

Let's see a few ways to improve your website experience. Hell yea!

1. Create an empathic and emotional connection

Your website visitors don't want to hear about your business. They even don't care why are you so successful. The biggest reason why are they coming to you is that they want to satisfy their needs.

They want some solution to their problem. Very fast. It doesn't matter if they need a fast 15-minute lunch recipe or new automatic SMS campaigns.

Give them a solution to their problems.

2. Tell stories

Stories are a new generation of marketing. People are associating themselves with stories. They are creating empathic relations with your website visitors.

Explain them your visions and missions. Make them feel amazing.

Stories will improve your website visitors experience. You can think in this way:

If you can ask your website visitors, what's their opinion about your website in just one word, what word would you like hear?


3. Create a great website visitor journey

You must be predictive here. Mapping well your website visitor journey is essential. Design of your website is not only about the look, but it's also about helping them to achieve their goals easily.

You can use this little template for making your website visitor journey better:

  • Name of your page/section:
  • The goal of the page/section:
  • Action (What will your visitor see and what should he do):
  • (What is his) impression/experience:

Use this template for all of your pages, and carefully map your visitor journey, and how they can/should switch the pages (You are probably imagining yourself like a Sherlock Holmes when he's connecting the dots to find the murderer, right?)

Write extraordinary content

The primary mission of content is to raise brand reputation and to create a good relationship and trust factor with your website visitors.

The first thing you should do before you even start writing a content is to do a big research on your ideal customer buyer persona.

Find out what are the most important topics for them. What problems do they have, and what solutions do they need?

But, there is always an alternative if you don't know what are your customers biggest needs.

If you don't know, someone does! And that someone is actually your competition.

Monitor their websites and social media every day. See what content are they publishing, and make similar content which answers on your website visitors' questions.

Competitors App allows you to monitor all your competitors everywhere on the internet. The most interest things are that you can monitor their social media and blog. It will save you a lot of time, and you will get some useful ideas about your next topics.

Increase your returning rate

Higher the returning rate will not just show you a bigger amount of website visitors, but it will improve your SEO too!

To build better returning rate, you will need to create better and engaging content (like I have told above). But that's not just the only thing you should do. Here are the other tricks which will help you to increase trust, make the better relationship and create better return rates.

1. Create a Lead Magnet

Lead Magnet is one of the most important things every serious website and company must have. Lead magnets can be anything - from spreadsheets, infographics and extended trials to the ebooks, playbooks and workbooks.

Probably you will need to invest a lot of time in this, but believe me, it's worth it!

2. Create a massive newsletter list

Offer them your lead magnet for free if they give you their email address. You can use pop-ups or specially designed landing pages.

Here is my favourite trick to increase your newsletter subscriptions:

Aske them a question, and offer them to answer with yes or no.
If they answer yes, great! You will send them your lead magnet to their inbox, and you will have their email!

If they say no, then offer them another lead magnet!

Look at the example below:

Use your newsletter for reminding them, before all, about your valuable content and later about services, discounts, etc.

Send your newsletter 1 - 2 times per week. It's enough. Don't be too spammy. 🙂

3. Send them notifications

This is almost the same as newsletters. The only difference is that in newsletters, maybe they will not open your email. When we speak about notifications, they will see it for sure!

Your recipient will see your notification when he goes to the browser.

You can use Subscribers tool for this. It's totally free and built by Neil Patel. Amazing, isn't it? 🙂

A/B test everything

The biggest reason why some companies have huge success is that they know how to do marketing. Best marketers are people who are testing everything.

Use A/B testing methodology for your landing pages, and see what's improving better.

For example:

Test two different landing page. In one, put your CTA button just at the end of your page. In another one, use it several times.


Test different designs and looks of your Call-to-actions buttons.

...and finally, check on your competition

Competitors App allows you to monitor all your competitors everywhere on the internet. The most interest things are that you can monitor their social media and blog. It will save you a lot of time, and you will get some useful ideas about your next topics.
You can check it here:






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