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Lead Nurturing: convert your visitors into loyal leads

What is Lead Nurturing?

One of the most important step of Inbound Marketing is Lead Nurturing, as the same word says “to nurture” the Lead.

It happens often that leads are not yet ready to purchase, because, they don’t have the necessary information about the company and the products.

For this reason, you need to set up a Lead Nurturing program: a set of email automation in the first sales pitch. In this case the Lead is aware for a possible contact by the seller, and he has all the necessary content to take a decision.

Lead Nurturing is a process of developing and maintaining relationship with the Lead for a long time, at every stage of the sales funnel and through every step of the buyer's journey.

It is important to be helpful and efficient, understand our speakers and deserve their loyalty to develop a relationship for a long time.

This process is an investment of time but it guarantee excellent commercial results.

The 4 steps of Lead Nurturing:

It is important to make a strategy and follow the steps:


The main tools:

Email marketing is a fundamental tool for the Lead Nurturing, because, allows you to contact the Lead, create loyalty, and follow them on all the sells process.

Social network, as Linkedin, Facebook and Twitter, are an excellent alternative to replace the email and allows you to contact privately the Leads, developing a direct relationship with them.

Moreover, the most reliable contents are: proposing presentations, webinars, ebooks, it is important to create a contact usually with the potential customer.

Creating high quality, intuitive and high impact infographics incites the interest of the Lead.
Once the contacts and content are selected, the results of these actions must be monitored to understand the next strategy to be adopted.

Lead Nurturing, therefore, observes the independence of users, shows that the company is experienced in the field, offers to the customers the necessary information to proceed with the purchase and gives value and importance to the customer. In this way you get a great response from the selected contacts.
Statistics show that the nurtured Leads acquire 47% more than those that have not been subject to the nurturing process.

Discover how nurture your contacts with LeadBI

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What is Inbound marketing?

In the last years, in a digital marketing world, the terme Inbound marketing has become widespread. Certainly you know the meaning as a new effective strategy for a business approach and for attracting new potential customers.

What is the meaning by this concept?

Inbound marketing is a powerful method focused to encourage your products and services. With the chance to spread contents it allows you that our product is found when the user needs, thinking about the purchase.

In fact, Inbound means “to enter”, to highlight that the users are going in the direction of that product or service and to be attracted. For this reason, the company can address and attract specific prospects, that is potential customers. It is a strategy that doesn’t put the product at the center, but the customer and the opportunities ho wants to seize.

Inbound marketing is different from Outbound marketing, known as his invasive methodology, in which you lost all the strengths trying to sell something to your customers not always interested to purchase.

So, Inbound marketing is one of the main sources of income for the company, because, is focused to specific target and it offers interesting qualitatively contents.

The goal is to obtain lead, that is interesting and interested contacts, and through real-time marketing monitoring you have to evaluate step by step the results.

In this way, the content marketing helps to create with the customers, potential or acquired, a training and exchange path, not only for sale but for mutual growth.

How Inbound marketing works?

Using all the necessary tools makes sure that the user becomes a visitor to our website, then a contact (lead) and finally a customer. If the customer is satisfied, he will decide to pass on his experience to others.

The inbound methodology develops in four stages:

Attract

The first goal is to attract qualified traffic, to be more concentrate on visitors that probably become leads and, finally, customers.

The most useful tools are:

Blog: effective to attract targeted visitors, though the interesting contents that generate engagement

Social media: sharing blog post on social networks

SEO: website optimization with the right keywords selection

Convert

The second step, is to collect all the contact information.

The most useful tools are:

Call To Action: call to action by link to obtain the maximum conversion, such as to download a material or to sign up for an event

Landing Page: page created on the website in which the contact sends his information to interact with the sales area

Form: contact request form to turn the visitor into a lead

Close:

After you’ve attracted right leads and converted them, it will be necessary to nurture and turn them them into customers

The most useful tools are:

Mailing: sending targeted content to the sale to keep your interest turned on

Lead scoring: identifying the most likely customers based on the score

Marketing automation: sending automated e mail such as promotions, invitations and events based on the interests of the lead

Delight:

The last stage consist of retaining customers and maintaining them.

The most useful tools are:

Social media: social platforms suitable for providing services in real time.

E mail & Marketing automation: specific attention dedicated to prospects, with updates on new products or contents that encourage insights

So we can suppose the Inbound marketing process as a funnel that narrows as soon as you proceed in the various stages of customer acquisition.

LeadBI is the powerful Marketing Automation platform easy to use which will allows you join the Inbound marketing world.

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New Feature: Sales From

We released a new amazing feature: Sales Form

with that new feature you can create customized form and fill that also by the same browser, in that web form the tracking will be disabled by default.

When is useful that form: for example you can display in a tablet the Sales Form during an expo and allow the visitors to fill data directly in LeadBI from same browser.

Try now the Sales Form >>

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LeadBI

The lead generation software that
uncovers your website visitors and turns them into leads.

COMPANY

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BECOME RESELLER

JOB

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RESOURCES

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RESOURCES

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GET STARTED

 

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LeadBI | Marketing Automation Made Simple
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