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Integrate the forms through WordPress Short Code

 

 

The Drag & Drop Builder for LeadBI form & pop-up allows you to create a new module and choose from 4 types.
The efficiency of the builder allows our customers to collect and increase contacts within their database.

From today you can get, in addition to a Javascript code to be included within the website, a short code for WordPress users.
Just click on the ‘WordPress’ entry to get the custom short code.

If you already have WordPress's LeadBI plug-in, upgrade to version 1.1. If you don't already have the plugin installed for free.

Click here to follow the 4 basic steps for creating an attractive and efficient form.

 

CREATE, SET, CONFIGURE, INTEGRATE

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4 STEPS TO DO BEFORE INVESTING YOUR BUSINESS BUDGET IN DIGITAL MARKETING

 

 

 

Business leaders understand the importance of investing in digital marketing.

The amount of tools a company needs and the required functions vary from objectives, strategies, from the available budget and from the budget for the training of the company team.

The excessive amount of software and marketing services does not facilitate the choice, often the difference is very minimal.

 

Don't let yourself be carried away by the features!

Before being transported by the news and the existence of new features and services online, ask yourself if they solve your real problems. Password: efficiency!

 

Always remember that functionality is a means to an end, and that the end is a solution to your business problem or improvement.

 

Identify the problem!

Before looking for software and services, worry about creating a list of problems and sections to improve within your company. Also include the problems of your team: from management, to production, to online promotion and sales.

 

Listen to your employees, create surveys and send them to your customers. A criticism of one of your customers helps you understand the real problems of your products or services.

 

Search for solutions!

Identified the problem, it draws up a list of possible solutions to solve it. Is there a need for technical intervention? Do you need to train your staff? Need to change marketing strategy?

 

Create a list of possible solutions, remember that in digital marketing there are very distinct strategies and before buying e-mail marketing software, marketing automation etc. or new marketing tools, you have to be well in mind your goals and a good Marketing strategy.

 

Time to invest!

Content and advertising will take most of your budget, use software and services that really help you create, optimize and share in the right channels the content that your team has made.

Online advertising still represents the biggest share in the online marketing complex, but in addition to the online promotion budget, most companies have defined a budget for the purchase of marketing hardware and software.

 

When you buy tools that meet real needs, the results are incredibly profitable. A company formed and active online increases considerably the turnover, it manages to improve the brand reputation and keeps up with the competitors.

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MARKETING TRENDS 2018

 

 

The Marketing Automation software market is growing rapidly, over 50% of companies use automations and the market is expected to expand in the coming months.

2018 will focus on creating unique and engaging experiences that add value to the evolved, super-connected, always online consumer, and marketing automation will be the channel to meet their needs.

Here is a list of the main trends that will influence the Marketing Automation industry:

 

 

 

 

 

 

 

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NEW RELEASE 
CREATE YOUR LANDING PAGE DIRECTLY FROM LEADBI

 

When we talk about Landing Page we refer to a page created strategically within a website. The landing page is one of the main points of an inbound marketing strategy, because it is the place where the visitor is converted into leads.

Considered the main key for all activities aimed at Lead Generation, a landing page must be efficient, functional and must guarantee an easy connection between visitors and the company.

With LeadBI it is now possible to build a successful landing page, thanks to the new integrated Builder.
The Landing Page generator allows you to create, choose the conversion goal of the page and customize it with content, modules and effects.

 

You can choose between 4 types of conversion between:

 

Contains a wide selection of customizable contents such as text, image, video, maps, countdowns, modules etc. The ability to display and hide blocks in process and various effects features to be applied within the landing page.

The applicable effects include:

 

It’s possible to add already constructed templates and customize them.

Click here and try the new sectiond personlized for create landing pages with block pre-built

Realize your landing page and increase your contacts!

Click here for more details

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EXAMPLES OF WORKFLOW TO CREATE WITH LEADBI

 

 

Using Marketing Automation software allows companies to take full advantage of the contact database and increase sales pipelines.

Email automation in addition to a conversion use, allow you to create efficient strategies of Lead Nurturing, so as to retain both new customers and those already acquired in the past.

You can create workflows that can be triggered in different ways: for example, when a contact signs up for the newsletter, when he completes a form to download an ebook, when he opens an e-mail sent by your company. It is possible to activate an automatic e-mail when a visitor visits a specific page within the website.

 

EXAMPLES

 

Welcome Email

Welcome Workflows are the most used and allow an increase in clicks and open rates.
The trigger (an event that triggers e-mail) is usually called 'Trial Registration' or 'Plan Subscription' if the user is paying. It is activated every time a user completes the registration form.

it is recommended to include information and training material in this type of e-mail.

 

Notice - Expiry of the trial period

Another very important workflow is the expiry notice of the trial period.
In a site with registration and free trial it is important to send notification e-mails at the right time.
In this case, in addition to remembering the expiration date, it is recommended to use special offers and to start a Lead Nurturing strategy to convert the Lead into a paying customer.

Setting this worfklow is very easy: you have to reuse the user's 'Registration form' and set the 'Wait For' trigger

 

Industry email

Thanks to the possibility to segment the database you can divide your contacts also for the type of business sector.
A website usually contains landing pages and blog articles specific to each topic.
Create a workflow for each theme related to your sector, themes that you also cover on your website. When a user visits a specific page, direct e-mails will be sent with contents that link to the topic. Finally, do not forget to create a workflow for each user event after sending the e-mail (opening, download, click).

When sending material such as e-books, white papers, infographics etc. try to choose based on your lead preferences. For example, if the lead is used to ignore e-books and white papers, opt for an effective and quick to read infographic.
Thanks to the tracking of users, with LeadBI, it is very easy to notice the behavior of our customers and behave accordingly.

 

Email for the most interested Lead

Create a dynamic list that updates automatically to include contacts that are really 'involved' with your products. To create these lists based on the collected data: visits to your site, clicks on your emails, form registration and downloaded content. Then create an email workflow to constantly feed leads with special content and targeted offers.

 

Support email

These e-mails can be exploited at first when, thanks to the marketing automation software, there is an uncertain behavior of the customer. In this case it is good to offer support emails, to explain the functionality of your products.
it is recommended to offer information services, demos or webinars that will allow the user to understand and make the most of your services.
In this way you will nurture the relationship with your potential customers, giving care and attention.

 

Email for Lead Nurturing

If contacts constantly download your support and training materials such as e-books, white papers and infographics, they show a high rate of interest.
Continue to feed these contacts with landing pages aimed at the purchase of your product, personalized offers, case studies of other customers. In this way you will bring customers to a next step, ready for conversion into paying customers.
Lead Nurturing strategies are very efficient, and contacts already interested in your products and services will be more likely to share your content on social media.

 

Email for inactive contacts

Send e-mails of re-engagement to inactive contacts, registering contacts once they have met certain criteria on the list. To create these workflows set time conditions, since the last time they filled out a form or since the last visit to the site for example. Resume contacts with these users and try to capture their interest with special offers again

 

Email for Events

If you host a live event or an online event, use workflow mails to automate your communications to the event's subscribers.
In This way you can register who will participate in the event, the maybe and the refusal to the invitation.
Create an email of information that members should know before the event, when the event will be terminated, sets up a workflow that gives participants online access to all the material linked to the event.

 

Email reminder

E-mail ideal for e-commerce. Create a workflow focused on the abandonment of the shopping cart and when a visitor leaves the site without completing the purchase, you can trigger an email workflow that remembers the forgotten purchase. You can also incentivize the purchase with discount codes.

 

Up-selling Email

Continue to communicate with your customers even after purchasing your products, use workflows as an opportunity to update or to propose plans, products and services of superior value to existing customers. These upselling e-mails can also be used to recommend purchasing products similar to those previously purchased.
Create contact lists of users who buy a certain product, or a combination of products, and create workflows with the purpose of recommending other products / services and encouraging their sale.

 

E-mail for customer satisfaction

For the Customer Success Management of your company database, you can use the NPS (Net promoter Score) as a property to trigger workflow.
Determine the degree of gratification of your ideal customers, and use it as a threshold for your dynamic list of gratified customers. Reward users with a high score with exclusive content, coupons and special offers.
Then create a different workflow for your 'unhappy' customers that include content aimed at raising their level of satisfaction.

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GDPR

THE NEW EU REGULATION

 

GDPR

 

Between the hottest topics of this 2018, the GDPR is undoubtedly on the podium.

On 25 May 2018 the new EU Regulation 2016/679, known as GDPR (General Data Protection Regulation), will be applicable in all European countries.

 

The new regulation was designed to obtain legal certainty, harmonization and simplification of the rules concerning the transfer of personal data between European countries and the rest of the world. It defines the rules for using this data legally and extracting its products, services and increasing revenue.

The GDPR also tends to counter the lack of privacy on the part of new and increasingly advanced technologies, which collect a large amount of personal data.

 

HOW TO REGULARIZE A COMPANY

 

Before May 25th, European companies will have to provide for:

 

 

With the new regulation, privacy becomes a process to be managed in all phases of the company, from the idea to the executive one. These are some real examples of the changes to be made in reference to the GDPR:

 

Violations of the rules for the processing of personal data lead to very heavy penalties that can reach € 20,000,000 for individuals and companies not belonging to groups and up to 4% of total (consolidated) turnover for corporate groups.

 

LeadBI is in the process with all operations necessary to ensure compliance with the GDPR and offer excellent service to its customers.

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HOW MARKETING AUTOMATION BECOMES A PARTNER FOR INSURANCE AGENCIES

 

Insurance_Marketing_automation

 

The insurance industry is one of the sectors with a lower growth rate in recent years, also due to the less advanced technologies they work with.

However, in the last year there have been radical changes within some insurance agencies, which have supported the new technological systems such as Marketing Automation.

 

In the United States, a study was carried out on 1000 insurance agencies that integrated Marketing Automation into their strategies and found a radical improvement. Insurance agencies that have integrated marketing strategies are currently those with a higher growth rate.

 

Potential customers use internet to compare offers and find the best offer online. This allows insurance marketing professionals to leverage email marketing, mobile marketing and lead generation tools to gain more customers.

This drives insurance companies to create an internal marketing team and create marketing strategies that lead to more customers in less time.

 

E-MAIL MARKETING

The personalized emails emphasize the characteristics of the insurance agencies that, with their customers, have always established a relationship of trust. Email personalization can be used as a reminder when criteria are updated or premiums are increased, value added offers from partners, with suggestions on home or vehicle security and lots of other content. They are tools that, integrated with a segmentation of contacts, help agencies to establish a good relationship with their customers. Furthermore, with automations, sending emails will be much faster and more efficient.

 

CROSS SELLING E-MAILS AND UP-SELLING

Marketing automation also helps sales of new insurance plans. If you offer a certain number of plans, from pet insurance to home and car insurance, and you have a customer who already has a policy with you, receiving promotions on new insurance plans can incentivize him to change his insurance policy.

In this case tools like LeadBI can help you to examine the behavior of the customer within the website, checking which policies are interested and if he is aware of the new insurance offers. In this case you could start the Lead Nurturing phase.

 

MARKETING MOBILE STRATEGY

Considering how many people use smartphones daily, companies need to update their strategies and optimize them for mobile too. Marketing automation can help companies to be connected anytime, anywhere.

It's recommended to have at least one mobile app of your insurance brand. When it used in with e-mail marketing and lead nurturing, apps provide a greater point of contact that can be used for support for new policies, policy updates, and anything else that customers need.

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CONTENT INTELLIGENCE

THE NEW FRONTIER OF CONTENT MARKETING

 

Content marketing has become pervasive in all marketing activities: from knowledge of the brand to SEO, to the generation of leads and their nurturing. Lately we have to deal with the modern buyer who, before thinking of buying, wants to have a through knowledge of the product or service.

Content_marketing_life_cycle

Content intelligence is classified as the new frontier of marketers.

What is content intelligence?

 

The term Content Intelligence refers to the new technology that provides data and insights on proprietary and third-party content to increase the results of marketing and to study new strategies.

The technology we are talking about, perfectly integrates with the work done by the best marketing experts for data collection, bringing innovation and certainty on the data. Let's talk about two big categories:

Content Intelligence, with its technology, structures the content by studying metadata, optimizing the performance of the content and offering better experiences both for customers and for the company.

 

'Today, marketing is mathematics.' - Mark Schaefer, Marketing Consultant

This is why Content Intelligence is conquering marketers very quickly, because it makes marketing more measurable.

Use of Content Intelligence

Content Intelligence provides insights that guide market intelligence analysts to the most useful information by enriching the monitored content with analytical data.

In addition, it provides a way to quantify the impact of content, in general or on a specific topic. This means that you can compare the contents of your competitors with yours. (KPI).

Difference between Content Intelligence and Artificial Intelligence

Content Intelligence (CI) and Artificial Intelligence (AI) are two different topics and should not be confused.

Artificial Intelligence refers to the development of computer systems able to perform tasks normally performed by human beings.

Content Intelligence is simply a set of tools that can extract big data and offer analytics-based insights for marketers. CI can not replace human thinking, but it can provide marketers' actions easier by making processes faster.

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LeadBI

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