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NEW RELEASE

The new Funnel function

 

The inclusion of an integrated CRM system within the LeadBI Marketing Automation platform makes the management and organization of the leads simpler and more practical.

We have already saw why to integrate a CRM system with Marketing Automation (Read Here).

 

FUNNEL FEATURE

 

The new feature has been added to the LeadBI Dashboard.

Proceed with the Funnel activation for your profile:

Sales_Pipeline

 

Inside the interface you can access a complete overview of the sales pipelines.

Each contact is organized according to the funnel, the currency, the status and the estimated closing date.

Leads are entered manually, you can manage them in the same interface and be segmented into funnels.

 

With this new feature, LeadBI offers the ability to reduce the use of an excessive amount of marketing tools by managing the sales pipelines of your potential customers directly within the same platform.

 

 

Follow our guide to activate the new Funnel function

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THE INTERNATIONALIZATION

 

internationalization

 

 

Internationalization is an important and complicated business phase, thanks also to the few complete marketing tools available to us. Agencies and consultants often need to ask companies for a high budget due to purchases of different tools.

If you are a consultant, agency or professional, this article is for you.

We explain how you can simplify your internationalization processes using our LeadBI platform.

 

HOW TO HELP A COMPANY IN THE PHASE OF INTERNATIONALIZATION WITH LEADBI

 

LeadBI is able to identify potential foreign customers in real time thanks to the multiplicity of functions within the platform, you can offer your customers a complete service that goes from the analysis of visitors and place to promotion and follow-up.

The tracking and identification function allows you to view and extract important data to capture potential customers. You will be able to extrapolate a certain amount of visitor data such as place, company, visited pages, downloaded resources and much more that will allow you to quickly realize a targeted marketing strategy for a certain location and a certain target.

You can create efficient e-mail marketing and texting campaigns, which allow you to create promotional strategies targeted to your target audience. The contacts within the database can be segmented according to geography, for example, which allows you to have an organized contact list. Segmenting your contacts will help you speed up the time when searching for a contact and when sending campaigns. It is also possible to profile each identified lead in detail.

The possibility of integrating LeadBI with the other marketing platforms used by your customers, allows you to analyze and contact their old contacts, follow up with newsletters, direct and personalized e-mails.

Thanks to marketing automation you can create workflows designed for each type of nation, for example if you analyze the behavior of American visitors, you can create workflows designed for their actions and targeted exclusively to them.

With LeadBI and the Marketing Automation you will get excellent results that will bring visibility and a turnover increase for you and your customers.

 

Offers services forefront to your customers

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10 Things you should know about Marketing Automation

marketing_automation_leadbi

 

Today we explain the 10 things you should know about marketing automation, which it will help you understand the operation of any marketing automation platform.

1. MARKETING AUTOMATION SOFTWARE HELPS YOU TO MONITOR YOUR VISITORS ACTIVITIES

One of the most important features of any MA platform is the ability to track the activities of potential customers. Monitoring potential customers in this way requires three elements: the tracking code embedded in your website or in your email links, a customer action (Click on a button or fill in a form) and a cookie stored on the broswer in use by the customer.

2. THEY CAN AUTOMATE THE E-MAIL CAMPAIGNS

MA programs typically include a robust set of dynamic lists, segmentation rules, and default automations that let you automatically send emails and messages to customer needs.

3. THEY HELP YOU TO QUALIFY THE LEADS

Generally, marketing automation programs include the leadscore, which is a score attributed to a lead. You decide the score you attribute to each activity, the highest score is attributed to the most important activities. In this way the lead that has a major lead is more promising than others because it has visited an important page, or for example has downloaded resources, guides, etc. The leadscore function helps you understand and act quickly.

4. QUICKLY REACH A VISITOR

In some MA software it’s possible to monitor the activity of the leads in real time. Most software has the ‘Alerts’ feature that sends an alert when certain leads make important actions for the purchase process.

5. OPTIMIZE TIME AND ENERGY

These software can significantly reduce the time and effort required to close a deal. Instead of closing a contract more slowly and using the same boring and malfunctioning techniques, you can refine your sales and marketing efforts on potential customers who have already shown interest and commitment with your brand or product.

6. THE SMALL AND MEDIUM-SIZED ENTERPRISES THAT USE MARKETING AUTOMATION ARE IN RAPID GROWTH

You can think that using these platforms and buying a plan is only for large companies that have a high budget dedicated exclusively to marketing, but in 2017 there was a significant increase in small and medium-sized companies that purchased and used marketing automation software. This shows that finally the marketing automation platform becomes more accessible and expands even to a smaller target.

7. NOT ALL COMPANIES NEED MARKETING AUTOMATION

The operation of the marketing automation depends on many business factors, such as sales cycle, average sales, your strongest advertising channels, marketers or experts in the field and more. Since the programs are not cheap, it’s important to understand exactly what is expected of such software.

8. SUPPORT PROGRAMS ARE PRIMARY

We can not overestimate the importance of having access to a good support team and resources. Marketing automation programs can be very complex. If you’ve never dealt with systems like these before, make sure that the support from the technical team and the resources made available by the company. Make sure you can solve problems quickly.

9. LESS COSTS

Buying a plan and using a complete marketing automation platform helps reduce costs. A platform that has many marketing capabilities avoids having other online tools purchased for each individual use. This way you will have most of the tools in one platform and you will not cut your budget in half! Also, if the costs of a MA software seem excessive to you, try to think about how much you spend monthly for your sales force. Good marketing automation software helps reduce the additional costs of sales force, as well as optimize the timing of your company’s sales team.

10. MARKETING AUTOMATION SOFTWARE WORKS BETTER IF INTEGRATED WITH A CRM SYSTEM

 

MA programs provide more benefits when they are associated with CRM systems because it allows you and / or your sales team to access account management with as much data as possible.

 

 

 

 

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How can Marketing Automation be useful to a Training Institute?

 

marketing_automation_training_institute

 

In Italy there are many high schools, colleges, private or not private and training agencies, located in almost all Italian regions.
Many of these schools lose a large number of potential subscribers every year due to the lack of online and offline promotional activities.

 

The goal is to send an engaging message that invites students to register.
With Marketing Automation it is possible!

 

List of ideal targets:

 

(Click and find out how to track a visitor on your website)

 

An example of a list of features perfect for your strategy:

 

 

 

 

LEADBI'S FEATURES

 

With LeadBI and with Marketing Automation, sending personalized e-mails and sms to the target will be much easier. Thanks to the automations, the builder that will allows you to create personalized e-mails rich of information, the possibility to send e-mails marketing campaigns, direct e-mails, automatic sms and many other functions all from the same platform it's ideal for your marketing strategy.

 

We can conclude with the advantages that a training institute or a school can acquire with Marketing Automation:

 

 

 

 

CONVERTS YOUR VISITORS IN LEADS WITH LEADBI

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BECOME A LEADBI PARTNER

 

Today we explain how you can conquer your customers with new efficient services, how to grow professionally and become part of an ever-expanding community!

The new LeadBI Partner program is aimed at web marketing consultants, agencies and industry professionals who are looking for new services and opportunities to offer their customers and grow professionally.

With the partner program you have available technical resources, support and complete training. You will become part of a new, expanding community with many opportunities for professional growth.

Requirements to become a LeadBI Partner:

 

Obtained certification you have access to the dedicated section on the platform.

Referral_Program_LeadBI

 

What is it for?

 

Within the Partner section there will be a code to insert on your website/blog that will take you directly on the website of LeadBI. Any user who will register in LeadBI through your website and sign a plan will allow the partner to earn a monthly commission.

In the same interface you have access to the most important data that can be monitored and analyzed. This data concerns the status of the customer, the type and number of accounts registered through your console, the percentage obtained by each individual customer.

 

Why choose the Partner program?

 

With the Partner program you have the opportunity to sell to your customers a complete and efficient automation service. You will totally change the way they do business.
You can increase your sales thanks to every customer who will register under your console, you only have to enter a simple link on your website.
In addition, you will have the opportunity to grow professionally and with certified Partners of LeadBI to become your consultants ‘ clients.

 

 

 

 

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Data analysis with Google Analytics and LeadBI

 

google_analytics

Today we explain how a company that moves its online business, has to concentrate a lot of energy on data analysis.
Nowadays all companies should have a team dedicated exclusively to the analysis.
The team of analysts within your company has two main tasks:

  1. Finding the problems that exist within your website through the collected data;
  2. List the changes to be made to solve these problems

Google Analitycs is a free tool from Google that allows users to analyze their website and monitor data.
Reports generated by GA describe the performance of every single page within a website. To monitor visitor behavior you need to create various personalized reports and goals.

For example, let's take a list of standard goals to create for Saas and Lead Generation websites:

This way you can monitor visitor behavior in more detail and have less generic data that allows you to find and understand any errors within your website.

Google Analytics also segments visitors like this:

Although you can manually create other segmentation fields, the section is limited.
For this reason we recommend integrating Analytics data analysis with the detailed analysis that LeadBI performs on every single visitor.

GOOGLE ANALYTICS AND LEADBI

 

The analysis of the data in LeadBI is focused entirely on every single visitor. The list of filters present to display only a category of visitors is very broad and is divided into:

You can see how each individual visitor is segmented automatically or manually in more detail. Also clicking on the visitor, it will open a page with the history of pageviews, an overview with the total pageviews, the total duration of the visitor's stay within the website, the various filters of segmentation.
The companies are also profiled and displayed individually.

 

CLICK HERE TO VIEW ALL THE LEADBI'S FEATURES

 

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HOW TO TRACK THE ADVERTISING CAMPAIGNS WITH LEADBI

 

 

The Advertising Campaigns can be planned for different purposes such as: strengthening the image of your brand, increasing sales of a product, launching a new line on the market, developing brand awareness and positioning your product within the market.
The Ads are more effective than the spread of individual ads thanks to the dissemination of the same in different media channels.
With LeadBI you can create and track your advertising campaigns in just a few steps. The currently integrated applications are:
Once you have created your campaign you will have to copy the tracking URL and you will be able to monitor the data from the campaigns directly on the platform!
Why choose to manage your campaigns with LeadBI?

 

You have a complete management of advertising campaigns, with the data to be monitored and the list of your campaign visible together in the same interface with simple and understandable graphics.
In the same interface it's possible to modify and manage every single advertising campaign in a simple and fast way.

CLICK AND READ THE COMPLETE GUIDE

 

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MANAGE YOUR SOCIAL NETWORKS WITH LEADBI

 

New year new release!
The new 'Social Media Campaigns' function is online, which will allow you to manage social networks like Facebook, Twitter and LinkedIn at the same time and on the same platform!

You will find the new feature within the Campaigns section and once you have created the new post you can choose which social network to publish it between Facebook, Twitter and LinkedIn or select both. You can post or schedule the new post!
Within the interface you will find all your posts published or scheduled with data on impressions, clicks and the click through rate received.

 

social_media_campaigns_LeadBI_Interface

 

The function is beta, it will soon be updated and completed!

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