10 Things you should know about Marketing Automation
Today we explain the 10 things you should know about marketing automation, which it will help you understand the operation of any marketing automation platform.
1. MARKETING AUTOMATION SOFTWARE HELPS YOU TO MONITOR YOUR VISITORS ACTIVITIES
One of the most important features of any MA platform is the ability to track the activities of potential customers. Monitoring potential customers in this way requires three elements: the tracking code embedded in your website or in your email links, a customer action (Click on a button or fill in a form) and a cookie stored on the broswer in use by the customer.
2. THEY CAN AUTOMATE THE E-MAIL CAMPAIGNS
MA programs typically include a robust set of dynamic lists, segmentation rules, and default automations that let you automatically send emails and messages to customer needs.
3. THEY HELP YOU TO QUALIFY THE LEADS
Generally, marketing automation programs include the leadscore, which is a score attributed to a lead. You decide the score you attribute to each activity, the highest score is attributed to the most important activities. In this way the lead that has a major lead is more promising than others because it has visited an important page, or for example has downloaded resources, guides, etc. The leadscore function helps you understand and act quickly.
4. QUICKLY REACH A VISITOR
In some MA software it’s possible to monitor the activity of the leads in real time. Most software has the ‘Alerts’ feature that sends an alert when certain leads make important actions for the purchase process.
5. OPTIMIZE TIME AND ENERGY
These software can significantly reduce the time and effort required to close a deal. Instead of closing a contract more slowly and using the same boring and malfunctioning techniques, you can refine your sales and marketing efforts on potential customers who have already shown interest and commitment with your brand or product.
6. THE SMALL AND MEDIUM-SIZED ENTERPRISES THAT USE MARKETING AUTOMATION ARE IN RAPID GROWTH
You can think that using these platforms and buying a plan is only for large companies that have a high budget dedicated exclusively to marketing, but in 2017 there was a significant increase in small and medium-sized companies that purchased and used marketing automation software. This shows that finally the marketing automation platform becomes more accessible and expands even to a smaller target.
7. NOT ALL COMPANIES NEED MARKETING AUTOMATION
The operation of the marketing automation depends on many business factors, such as sales cycle, average sales, your strongest advertising channels, marketers or experts in the field and more. Since the programs are not cheap, it’s important to understand exactly what is expected of such software.
8. SUPPORT PROGRAMS ARE PRIMARY
We can not overestimate the importance of having access to a good support team and resources. Marketing automation programs can be very complex. If you’ve never dealt with systems like these before, make sure that the support from the technical team and the resources made available by the company. Make sure you can solve problems quickly.
9. LESS COSTS
Buying a plan and using a complete marketing automation platform helps reduce costs. A platform that has many marketing capabilities avoids having other online tools purchased for each individual use. This way you will have most of the tools in one platform and you will not cut your budget in half! Also, if the costs of a MA software seem excessive to you, try to think about how much you spend monthly for your sales force. Good marketing automation software helps reduce the additional costs of sales force, as well as optimize the timing of your company’s sales team.
10. MARKETING AUTOMATION SOFTWARE WORKS BETTER IF INTEGRATED WITH A CRM SYSTEM
MA programs provide more benefits when they are associated with CRM systems because it allows you and / or your sales team to access account management with as much data as possible.